AMA: Airbnb Head of Global Product Marketing, John Gargiulo on Product Launches
November 30 @ 10:00AM PT
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Airbnb Head of Global Product Marketing • 8y
B2B - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research group a...
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How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
Airbnb Head of Global Product Marketing • 8y
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where the d...
27395 Views
9 requests
Airbnb Head of Global Product Marketing • 8y
Great question. Post-launch is the most underrated parts of the cycle. You've spent months aiming the rocketship, putting fuel in the tank and blasting off - now you've g...
27716 Views
6 requests
Airbnb Head of Global Product Marketing • 8y
SUCCESSFUL: - At Bluestacks in 2011, we were gearing up to launch software that let you run any Android app on a Windows PC. I had letterpressed wedding invitations mad...
10000 Views
5 requests
Airbnb Head of Global Product Marketing • 8y
Research is so important. The closer you are to your customer, the more credibility you have. If you're fortunate enough to have a research org at your company, even bett...
3752 Views
5 requests
Airbnb Head of Global Product Marketing • 8y
It's always easier to sell in new things to an existing audience than try and build a new one. It also depends on your philosophy. If it is like Airbnb's original, "Get 1...
3506 Views
2 requests
Airbnb Head of Global Product Marketing • 8y
Great question. Having a compelling insight into why a product is truly worth using is arguably the most important part of a launch. A launch is like building a tower. If...
5008 Views
3 requests