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John Gargiulo

John GargiuloShare

Head of Global Product Marketing, Airbnb
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
Great question. Post-launch is the most underrated parts of the cycle. You've spent months aiming the rocketship, putting fuel in the tank and blasting off - now you'v...Read More
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where th...Read More
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
B2B   - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research grou...Read More
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
SUCCESSFUL:   - At Bluestacks in 2011, we were gearing up to launch software that let you run any Android app on a Windows PC. I had letterpressed wedding invitations ...Read More
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
Great question. Having a compelling insight into why a product is truly worth using is arguably the most important part of a launch. A launch is like building a tower....Read More
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
Research is so important. The closer you are to your customer, the more credibility you have. If you're fortunate enough to have a research org at your company, even b...Read More
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John Gargiulo
Head of Global Product Marketing at Airbnb November 30
It's always easier to sell in new things to an existing audience than try and build a new one. It also depends on your philosophy. If it is like Airbnb's original, "Ge...Read More
Credentials & Highlights
Head of Global Product Marketing at Airbnb
Product Marketing AMA Contributor
Lives In San Bruno, California
Knows About Self-Serve Product Marketing, Product Launches, Brand Strategy, Product Marketing Car...more