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John Gargiulo

Head of Global Product Marketing, Airbnb
John Gargiulo
Head of Global Product Marketing, Airbnb
Added November 30, 2017Published in AMA's

AMA: Airbnb Head of Global Product Marketing, John Gargiulo on Product Launches

Airbnb Head of Global Product Marketing, John Gargiulo

on Product Launches

Head of Global Product Marketing
Airbnb
Head of Global Product Marketing at Airbnb
Great question. Post-launch is the most underrated parts of the cycle. You've spent months aiming the rocketship, putting fuel in the tank and blasting off - now you've got to steer. Let's break it down into three steps:   1) ANALYZE The first thing is to immediately begin watching not just us...more
Head of Global Product Marketing at Airbnb
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where the distinctions between product marketing and brand marketing are becoming increasingly blurry. Think of it as simply different pro...more