Great question. Post-launch is the most underrated parts of the cycle.
You've spent months aiming the rocketship, putting fuel in the tank and blasting
off - now you've got to steer. Let's break it down into three steps:
The first thing is to immediately begin watching not just us...more
It's funny, I've been working on a deck looking at exactly this question.
It's fascinating how much it varies from company to company. We're moving to a
place where the distinctions between product marketing and brand marketing are
becoming increasingly blurry. Think of it as simply different pro...more