Great question. Post-launch is the most underrated parts of the cycle. You've
spent months aiming the rocketship, putting fuel in the tank and blasting off -
now you'v...Read More
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Head of Global Product Marketing at Airbnb • November 30
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Head of Global Product Marketing at Airbnb • November 30
It's funny, I've been working on a deck looking at exactly this question.
It's fascinating how much it varies from company to company. We're moving to a
place where th...Read More
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Head of Global Product Marketing at Airbnb • November 30
B2B - The foundation of any successful launch is a compelling insight. This is
especially true in B2B. To get to that golden nugget, even if you have a
research grou...Read More
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Head of Global Product Marketing at Airbnb • November 30
SUCCESSFUL: - At Bluestacks in 2011, we were gearing up to launch software
that let you run any Android app on a Windows PC. I had letterpressed wedding
invitations ...Read More
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Head of Global Product Marketing at Airbnb • November 30
Great question. Having a compelling insight into why a product is truly worth
using is arguably the most important part of a launch. A launch is like building
a tower....Read More
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Head of Global Product Marketing at Airbnb • November 30
Research is so important. The closer you are to your customer, the more
credibility you have. If you're fortunate enough to have a research org at your
company, even b...Read More
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Head of Global Product Marketing at Airbnb • November 30
It's always easier to sell in new things to an existing audience than try and
build a new one. It also depends on your philosophy. If it is like Airbnb's
original, "Ge...Read More
Credentials & Highlights
Head of Global Product Marketing at Airbnb
Product Marketing AMA Contributor
Lives In San Bruno, California
Knows About Self-Serve Product Marketing, Product Launches, Brand Strategy,
Product Marketing Car...more