Great question. Post-launch is the most underrated parts of the cycle. You've spent months aiming the rocketship, putting fuel in the tank and blasting off - now you'v...Read More
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What is the role of Product Marketing compared to other parts of the business in driving product adoption?
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where th...Read More
What are some best practices for a successful product launch targeting a B2B audience? What about B2C?
B2B - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research grou...Read More
SUCCESSFUL: - At Bluestacks in 2011, we were gearing up to launch software that let you run any Android app on a Windows PC. I had letterpressed wedding invitations ...Read More
How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?
Great question. Having a compelling insight into why a product is truly worth using is arguably the most important part of a launch. A launch is like building a tower....Read More
How and when do you integrate qualitative research throughout your product development and launch cycle?
Research is so important. The closer you are to your customer, the more credibility you have. If you're fortunate enough to have a research org at your company, even b...Read More
How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?
It's always easier to sell in new things to an existing audience than try and build a new one. It also depends on your philosophy. If it is like Airbnb's original, "Ge...Read More
Credentials & Highlights
Head of Global Product Marketing at Airbnb
Lives In San Bruno, California
Knows About Self-Serve Product Marketing, Product Launches, Brand Strategy, Product Marketing Car...more