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Carrie Zhang

AMA: Square Head of Product Marketing, Carrie Zhang on Product Marketing

November 16 @ 10:00AM PT
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How do we get our product management team to be more customer focused than timeline focused?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
Covered this a bit in another question. PMM can bring a very strong customer perspective when it comes to product development. To have a seat at the table though, you hav...
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2745 Views
1 request
What are some examples of different projects that Product Marketing Managers at different levels would own? For example, a PMM vs a Senior PMM vs a Director of Product Marketing?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
This very much depends on the company and individual team lead vision so I will just chime in with what it is like at Square. In general, PMMs at Square cover a wide ra...
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8300 Views
1 request
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessarily ...
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5823 Views
6 requests
What's a typical product marketing career path?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
I see 3 product marketing career paths ways: Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketing ...
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13143 Views
1 request
What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
Our sales team are always asking us for 3 things: A kick ass product intro/ overview deck - generally used for reps to go over with prospects Competitive battlecards - h...
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4239 Views
3 requests
Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
Yes, PMM role varies a lot by industry and company. So you have to ask yourself what you want to do and what ultimately interest you. When you choose what companies, PMM ...
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3366 Views
1 request
What has worked well (or not) when positioning your product marketing team within a larger marketing org?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relati...
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5483 Views
1 request
How do you find overlapping interest/commonality with product management that goes beyond wanting to connect the product to the customer?
Carrie Zhang
Carrie Zhang•
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Square Product Lead • 8y
At the end of the day, the common interest between a PM and a PMM is to build and grow a product or business. That means a few areas of common grounds: Product strategy ...
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2646 Views
2 requests