AMA: Hedra Head of Marketing, Paul Rudwall on Go-To-Market Strategy
January 7 @ 10:00AM PT
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👋 Paul Rudwall
Great products don't win markets on their own. Someone has to build the engine. I did it at DocuSign for 7.5 years, scaling product marketing from pre-IPO through +$3B in revenue. Then I did it again at Hedra, an a16z-backed AI startup, delivering record revenue and 6x growth in traffic and signups. I also spent time pre and post-IPO in sales and marketing roles at Responsys and SuccessFactors.
The challenge I'm most drawn to: building the narrative and the GTM motion that takes AI-native companies from initial traction to repeatable, durable growth.
The challenge I'm most drawn to: building the narrative and the GTM motion that takes AI-native companies from initial traction to repeatable, durable growth.
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 4mo
If everything is a priority, nothing is. So, you have to adjust the level of effort and investment you make in a product launch based on the relative importance and poten...
1135 Views
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Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 4mo
At this point, if you're not using AI at every stage of your workflow, you're behind. That said, AI isn't a silver bullet. Knowing where it helps and where it doesn't is ...
557 Views
1 request
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 4mo
For anything important, it should be a part of the process from the very start. It should start well before the beta, and it shouldn't stop after launch either. The reaso...
537 Views
1 request
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 4mo
The details depend largely on the context of the change you're looking to drive. The size of the change, the size of your organization, your current processes and company...
540 Views
1 request
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 4mo
There's no one right answer here - it varies by company type and stage. Most of my experience is in B2B SaaS and more recently the AI-native startup world. I'll focus the...
835 Views
1 request