AMA: Hedra Head of Marketing, Paul Rudwall on Storytelling
October 23 @ 9:00AM PT
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👋 Paul Rudwall
Great products don't win markets on their own. Someone has to build the engine. I did it at DocuSign for 7.5 years, scaling product marketing from pre-IPO through +$3B in revenue. Then I did it again at Hedra, an a16z-backed AI startup, delivering record revenue and 6x growth in traffic and signups. I also spent time pre and post-IPO in sales and marketing roles at Responsys and SuccessFactors.
The challenge I'm most drawn to: building the narrative and the GTM motion that takes AI-native companies from initial traction to repeatable, durable growth.
The challenge I'm most drawn to: building the narrative and the GTM motion that takes AI-native companies from initial traction to repeatable, durable growth.
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
This is a really hard one, particularly as organizations grow in size and complexity. But, your ability to shape market perception hinges on the consistency and disciplin...
1090 Views
2 requests
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
I think the most common problem (in a landslide victory) is when marketing teams make their company or their product the hero of the story. Put simply...You are NOT the h...
578 Views
2 requests
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
The most important word is contained in your question - balance. Whether you focus first on functionally-oriented or value-oriented language will probably vary based on y...
571 Views
2 requests
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
For the most part, I'd say that the answer to this is the same as my advice when someone feels they're not naturally a good storyteller. That said, I think this warrants ...
567 Views
2 requests
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
There are a lot of great frameworks for storytelling, and I don’t subscribe to just one. The right framework depends on what you’re trying to achieve and who you’re tryin...
574 Views
2 requests
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
It’s easy to look at a great storyteller and think it just comes naturally to them; but, the reality is most great storytellers got there through a lot of hard work and p...
856 Views
1 request