AMA: Hims Former Sr. Director of Product Marketing, Alex Chahin on Market Research

Starting a new project can certainly feel daunting, especially when you don't feel you have the right tools or budget. But there's good news: When you have to be scrappy,...

To answer this question, first ask yourself a number of questions: Business importance: Is this a smaller feature, or is it a big bet and large revenue driver? Risk: Ev...

If you have the ability to use both, it tends to help paint a richer picture. That said, a good rule of thumb is that behavioral data can help you understand what people ...

Like many things, this can vary depending on your company. In some places, all research is unified under one leader, in one department. Other places, consumer insights ma...

We've all been there. First, you think through a problem and what you need to research. You dig in with your Insights team partner on the objectives and questionnaire. Yo...

In all of the places I've worked, I've had the good fortune of having talented Consumer Insights and User Reasearch partners. With that in mind, I tend to focus less on h...

A quick thought experiment: Imagine you're launching a new product, and you only have the time and budget to run a quick quantitative round with your customers. Would you...