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Alex Chahin

Sr. Director, Product Marketing, hims & hers
Alex Chahin
Sr. Director, Product Marketing, hims & hers

Podcast: The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers

The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
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Added August 18, 2020Published in AMA's

AMA: Hims Director of Product Marketing, Alex Chahin on Market Research

Hims Director of Product Marketing, Alex Chahin

on Market Research

Sr. Director, Product Marketing
hims & hers
Sr. Director, Product Marketing at Hims and Hers
Like many things, this can vary depending on your company. In some places, all research is unified under one leader, in one department. Other places, consumer insights may sit in one department (like Marketing) and UX research may sit in another (like Design or Product). With that in mind, the...more
Sr. Director, Product Marketing at Hims and Hers
To answer this question, first ask yourself a number of questions: * Business importance: Is this a smaller feature, or is it a big bet and large revenue driver? * Risk: Even if it's not a large revenue driver, there may be a substantial reputational risk to getting it wrong. Is this o...more