Profile
Alex Chahin

Alex Chahin

VP of Marketing, Titan

Content

Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
Starting a new project can certainly feel daunting, especially when you don't feel you have the right tools or budget. But there's good news: When you have to be scrappy, there's data all around you. Step 1: Wrap your head around the problem as best as you can Whether it's bringing a new pr......Read More
2017 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
In all of the places I've worked, I've had the good fortune of having talented Consumer Insights and User Reasearch partners. With that in mind, I tend to focus less on having a prescriptive take on specific methodology knowhow, but I do expect folks to have a strong ability to be thought partner......Read More
1793 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
To answer this question, first ask yourself a number of questions: * Business importance: Is this a smaller feature, or is it a big bet and large revenue driver? * Risk: Even if it's not a large revenue driver, there may be a substantial reputational risk to getting it wrong. Is this o......Read More
1669 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
We've all been there. First, you think through a problem and what you need to research. You dig in with your Insights team partner on the objectives and questionnaire. You get raw data back and sythesize. You pull together a thoughtful report with recommendations. You're excited to share it out w......Read More
1288 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
If you have the ability to use both, it tends to help paint a richer picture. That said, a good rule of thumb is that behavioral data can help you understand what people are doing, and market research can help you understand why they're doing it. Let's imagine you lead product marketing for a ......Read More
1118 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
Like many things, this can vary depending on your company. In some places, all research is unified under one leader, in one department. Other places, consumer insights may sit in one department (like Marketing) and UX research may sit in another (like Design or Product). With that in mind, the......Read More
953 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingOctober 4
There’s so much B2C product marketing -- just look around you! Think about the laptop or phone you’re reading this on right now. The bluetooth headphones you used to listen to music recently. The shoes on your feet. The credit cards in your pocket. The toothpaste you used to brush your teeth t......Read More
934 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingAugust 19
A quick thought experiment: Imagine you're launching a new product, and you only have the time and budget to run a quick quantitative round with your customers. Would you do it? In my experience, the product marketers I've worked with would jump at the opportunity. I say this to point out t......Read More
893 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingMay 19
Picture this: You’re working on the merchandising team at Williams-Sonoma, a home goods store that sells things like upscale kitchen appliances, utensils, and cooking supplies. Your boss has just asked you to figure out how to sell more breadmakers, which are appliances that mix the ingredients, ......Read More
824 Views
Alex Chahin
Alex Chahin
Titan VP of MarketingMay 19
While there’s no perfect answer here, there can be too much of a good thing. Behavioral economics research has shown that we tend to have a hard time deciding from a large array of options. This phenomenon is known as choice overload. It’s also often referred to as the paradox of choice, being......Read More
750 Views
Credentials & Highlights
VP of Marketing at Titan
Formerly Lyft, Hims & Hers, American Express
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Release Marketing, Growth Product Marketing, Market Research, Competitive Positioning......more