Alex Chahin

Alex Chahin

Sr. Director, Product Marketing, hims & hers

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Alex Chahin
Sr. Director, Product Marketing
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Video: Psychology Secrets: Make Your Product Irresistible
Alex Chahin
Sr. Director, Product Marketing
A quick thought experiment: Imagine you're launching a new product, and you only have the time and budget to run a quick quantitative round with your customers. Would you do it? In my experience, the product marketers I've worked with would jump at the opportunity. I say this to point out t...more
Alex Chahin
Sr. Director, Product Marketing
In all of the places I've worked, I've had the good fortune of having talented Consumer Insights and User Reasearch partners. With that in mind, I tend to focus less on having a prescriptive take on specific methodology knowhow, but I do expect folks to have a strong ability to be thought partner...more
Alex Chahin
Sr. Director, Product Marketing
If you have the ability to use both, it tends to help paint a richer picture. That said, a good rule of thumb is that behavioral data can help you understand what people are doing, and market research can help you understand why they're doing it. Let's imagine you lead product marketing for a ...more
Alex Chahin
Sr. Director, Product Marketing
We've all been there. First, you think through a problem and what you need to research. You dig in with your Insights team partner on the objectives and questionnaire. You get raw data back and sythesize. You pull together a thoughtful report with recommendations. You're excited to share it out w...more
Alex Chahin
Sr. Director, Product Marketing
Like many things, this can vary depending on your company. In some places, all research is unified under one leader, in one department. Other places, consumer insights may sit in one department (like Marketing) and UX research may sit in another (like Design or Product). With that in mind, the...more
Alex Chahin
Sr. Director, Product Marketing
To answer this question, first ask yourself a number of questions: * Business importance: Is this a smaller feature, or is it a big bet and large revenue driver? * Risk: Even if it's not a large revenue driver, there may be a substantial reputational risk to getting it wrong. Is this o...more
Alex Chahin
Sr. Director, Product Marketing
Starting a new project can certainly feel daunting, especially when you don't feel you have the right tools or budget. But there's good news: When you have to be scrappy, there's data all around you. Step 1: Wrap your head around the problem as best as you can Whether it's bringing a new pr...more
Credentials & Highlights
Sr. Director, Product Marketing at Hims and Hers
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Growth Product Marketing, Consumer Product Marketing, Brand Strategy, Category Creati...more