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Added March 8, 2021 • Published in Behind The Scenes: Consumer Product Marketing's
Podcast: The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
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Added August 18, 2020 • Published in AMA's
AMA: Hims Director of Product Marketing, Alex Chahin on Market Research
Hims Director of Product Marketing, Alex Chahin
on Market Research
Sr. Director, Product Marketing
hims & hers
Sr. Director, Product Marketing at Hims and Hers
Like many things, this can vary depending on your company. In some places, all
research is unified under one leader, in one department. Other places, consumer
insights may sit in one department (like Marketing) and UX research may sit in
another (like Design or Product).
With that in mind, the...more
Sr. Director, Product Marketing at Hims and Hers
To answer this question, first ask yourself a number of questions:
* Business importance: Is this a smaller feature, or is it a big bet and large
revenue driver?
* Risk: Even if it's not a large revenue driver, there may be a substantial
reputational risk to getting it wrong. Is this o...more