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Alex Chahin

AMA: Titan VP of Marketing & Development, Alex Chahin on Consumer Product Marketing

October 4 @ 10:00AM PST
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Titan VP of Marketing & Development, Alex Chahin on Consumer Product Marketing
Top Questions
Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?
Alex Chahin
Alex Chahin
Titan VP of Marketing • October 4
There’s no singular answer to this one. It truly depends on what your goals and ambitions are for your marketing career. For instance, some people just really like the type of work they get to do on B2C product marketing. The same goes for B2B product marketing. If you’re someone who gets the ......Read More
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How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?
Alex Chahin
Alex Chahin
Titan VP of Marketing • October 4
Among the places I’ve worked, this answer has varied considerably. It’s varied company by company, and it’s even varied within a given company at different stages. For instance, when I was at Lyft, early on there were products that consumer-focused PMMs helped do the sales enablement for because ......Read More
314 Views
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What trends and shifts is consumer product marketing experiencing?
Alex Chahin
Alex Chahin
Titan VP of Marketing • October 4
Though there are many we could talk about, here are a few I’ve been reflecting on lately. 📈 Trend: The era of “build it and they will come” messaging is dead 👀 What’s next: Product marketers need to up their positioning game For a long time, it worked to market consumer tech products in a ......Read More
481 Views
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What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?
Alex Chahin
Alex Chahin
Titan VP of Marketing • October 4
To understand whether someone new to consumer product marketing will likely succeed in that role, I usually look for a combination of skills that are both directly and indirectly related to the job. Skills that are directly related to the substance of product marketing work: * Consumer-minde......Read More
355 Views
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Why is there so little focus on B2C Product Marketing?
Alex Chahin
Alex Chahin
Titan VP of Marketing • October 4
There’s so much B2C product marketing -- just look around you! Think about the laptop or phone you’re reading this on right now. The bluetooth headphones you used to listen to music recently. The shoes on your feet. The credit cards in your pocket. The toothpaste you used to brush your teeth t......Read More
935 Views
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Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?
Alex Chahin
Alex Chahin
Titan VP of Marketing • October 4
What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to build out the Product Marketing team from scratch. It was one of the most valuable learning experiences of my career so far. Your li......Read More
712 Views
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