AMA: Titan VP of Marketing & Development, Alex Chahin on Consumer Product Marketing

October 4 @ 10:00AM PT

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Why is there so little focus on B2C Product Marketing?

Alex Chahin•

Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

There’s so much B2C product marketing -- just look around you! Think about the laptop or phone you’re reading this on right now. The bluetooth headphones you used to lis...

1584 Views

3 requests

What trends and shifts is consumer product marketing experiencing?

Alex Chahin•

Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

Though there are many we could talk about, here are a few I’ve been reflecting on lately. 📈 Trend: The era of “build it and they will come” messaging is dead 👀 What’s ne...

667 Views

3 requests

Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

Alex Chahin•

Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

There’s no singular answer to this one. It truly depends on what your goals and ambitions are for your marketing career. For instance, some people just really like the t...

561 Views

3 requests

How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

Alex Chahin•

Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

Among the places I’ve worked, this answer has varied considerably. It’s varied company by company, and it’s even varied within a given company at different stages. For in...

451 Views

3 requests

What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?

Alex Chahin•

Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

To understand whether someone new to consumer product marketing will likely succeed in that role, I usually look for a combination of skills that are both directly and in...

459 Views

3 requests

Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?

I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?

Alex Chahin•

Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y

What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to buil...

1739 Views

3 requests