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Jennifer Kay Corridon

AMA: Homebase Senior Director Product Marketing, Jennifer Kay on Building a Product Marketing Team

November 8 @ 10:00AM PST
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Homebase Senior Director Product Marketing, Jennifer Kay on Building a Product Marketing Team
Top Questions
What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • November 8
My advice for a mostly remote consultant is very similiar to that for any product marketer, on or offsite. First and foremost, make it a top priority to invest and build relationships with your key working partners and stakeholders. Create a regular reoccuring cadence for 1:1's or working meeting......Read More
389 Views
1 request
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • November 8
In my own experience as an individual contributor as well as a leader of a pmm team, I've consistently had better results when pmm is divided by product line rather than function. This allows for greater ownership as well as the ability to learn and develop your skills across the full pmm practice. ...Read More
388 Views
1 request
What are your top questions to ensure you are hiring the right PMM candidates and why?
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • November 8
I think a universal experience among product marketers is that the role and contribution of product marketing is highly dependent on the company or organization that you are working for/ applying to- size, focus, where the pmm's sit in the organization, all are influencing factors. To that end, b......Read More
746 Views
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How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?
Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • November 8
I really appreciate this question and to be candid, it's a challenge that scales up and down, whether your moving from an IC to having your first direct report all the way up to when you run a department and have several product marketers reporting to you. My best piece of advice here is to be hi......Read More
463 Views
1 request