AMA: Homebase Senior Director Product Marketing, Jennifer Kay on Establishing Product Marketing
October 12 @ 10:00AM PST
View AMA Answers
Homebase Senior Director Product Marketing, Jennifer Kay on Establishing Product Marketing
Top Questions
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
The question comes up a lot in product marketing. It is particularly challenging when you are in a product marketing role or on projects that lean heavy into influence or when your organization is stacked with channel owners. Simply put- there is no one metric that suits all product marketing. ......Read More
581 Views
2 requests
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
Every company and every growth stage is different so the evaluative framework you utilize needs some flexibility. I recommend that your framework is developed in tandem with your partner stakeholders early on and is communicated often. A reliable framework includes a clear organizing principal, i......Read More
829 Views
2 requests
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
I remain surprised by how many digital professionals or companies with outsized product footprints are still unfamiliar with the specialty of "product marketing." When your the first hire of this kind, I'd recommend being prepared to talk about the scope of product marketing and take the opportun......Read More
421 Views
1 request
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
It takes time at any company to increase the visibility of a new department and or function. Building trust takes time and I believe you need to be adaptable and cognizant of the company culture you are in. I am a firm believer in building relationships cross-functionally and making deep investme......Read More
412 Views
4 requests
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
Product marketing is different at every company, large or small. In my own experience, at every company the product marketing function tends be very fluid and flexible to the needs of the business or product as it develops, changes, and scales. At smaller organizations, teams tend to run fairly......Read More
354 Views
5 requests
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
Whether your a product marketer or just a new employee, the most important thing you can do is to ASK WHY + LISTEN. 0-30 days - Talk to everyone. Ask Why 5 times. Don't make any assumptions and ask lots of questions. Dive into your broad market and understand the competitve landscape. Form an ob......Read More
464 Views
6 requests
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • October 12
The short answer is this is highly dependent and should be greatly influenced by the product and the company that you are part of. This is the dilemma of all things product marketing, there is no one size fits all nor silver bullet answer. I've had equal success with pod models, where a product m......Read More
728 Views
1 request
Upcoming AMA's
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
October 23 @ 10:00AM PST
Register
Canva Ecosystem Marketing Leader, Indy Sen on Product Marketing KPI's
October 1 @ 10:00AM PST
Register
SurveyMonkey Director of Product Marketing, Mike Greenberg on Building a Product Marketing Team
September 25 @ 10:00AM PST
Register
Show All