AMA: Homebase Senior Director Product Marketing, Jennifer Kay on Establishing Product Marketing

It takes time at any company to increase the visibility of a new department and or function. Building trust takes time and I believe you need to be adaptable and cognizan...

Every company and every growth stage is different so the evaluative framework you utilize needs some flexibility. I recommend that your framework is developed in tandem w...

I remain surprised by how many digital professionals or companies with outsized product footprints are still unfamiliar with the specialty of "product marketing." When y...

The question comes up a lot in product marketing. It is particularly challenging when you are in a product marketing role or on projects that lean heavy into influence or...

Whether your a product marketer or just a new employee, the most important thing you can do is to ASK WHY + LISTEN.0-30 days - Talk to everyone. Ask Why 5 times. Don't ma...

Product marketing is different at every company, large or small. In my own experience, at every company the product marketing function tends be very fluid and flexible to...

The short answer is this is highly dependent and should be greatly influenced by the product and the company that you are part of. This is the dilemma of all things produ...