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AMA: HubSpot Former VP of Product and Solutions Marketing, Vidya Drego on Developing Your Product Marketing Career

January 19 @ 9:00AM PT

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Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a f...

13384 Views

9 requests

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

Product Marketing is challenging because the function influences many metrics but isn't normally the owner of those metrics. Exciting new deal closed? There's usually a P...

1757 Views

7 requests

What is your favorite product marketing interview question and the best answer you've heard?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customers' ...

11742 Views

13 requests

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large company...

930 Views

5 requests

What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

There are a couple of ways to think about advancement in a PMM career. You can specialize in a specific aspect of product marketing like inbound or product launches, for ...

1980 Views

8 requests

What are some good resources to practice for PMM interview questions and case studies?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird...

17508 Views

7 requests

For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If yo...

892 Views

2 requests

Should product marketers focus in on being great at one specific niche (skill, industry, etc.) or be more of a generalist?

Vidya Drego•

SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y

I think either is a valid path to a rewarding product marketing career but can depend on your own interest. If you're interested in the dynamics of different industries a...

505 Views

3 requests