I like to ask PMM candidates to deliver their company's pitch. I'm not grading
their pitch but rather the empathy and insight they display for and about their
customer...Read More
Content
Most Relevant
VP of Product and Solutions Marketing at HubSpot • January 19
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VP of Product and Solutions Marketing at HubSpot • July 6
It's pretty difficult to get a straightforward read on the effectiveness of your
messaging and positioning but there are a few things you can do to ensure your
messagi...Read More
Most Relevant
VP of Product and Solutions Marketing at HubSpot • January 19
I like to ask questions in interviews that stem from real challenges and
decisions my team are having or have made. I've seen great resources aggregated
here on Shareb...Read More
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VP of Product and Solutions Marketing at HubSpot • January 19
It's an interesting time to be in product marketing because I think there will
be significant shifts in the next few years in how we think about go-to-market.
There's ...Read More
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VP of Product and Solutions Marketing at HubSpot • January 19
There are a couple of ways to think about advancement in a PMM career. You can
specialize in a specific aspect of product marketing like inbound or product
launches, f...Read More
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VP of Product and Solutions Marketing at HubSpot • July 6
We use a messaging ladder (a slightly customized version of many i've seen
online) but are increasingly using a broader framework to connect our messaging
to the buyer...Read More
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VP of Product and Solutions Marketing at HubSpot • July 6
Positioning and messaging both help you explain the value you deliver. I've
always thought of positioning as something that lives internally within a
company to help t...Read More
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VP of Product and Solutions Marketing at HubSpot • January 19
I think it's always possible for product marketers to learn varied skills by
being open to new projects or opportunities when they've mastered a skill. At a
large comp...Read More
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VP of Product and Solutions Marketing at HubSpot • July 6
That's a tough call. What we've found recently is that as we've adapted our
messaging for an enterprise audience, it's resonated less with small businesses.
Some compa...Read More
Most Relevant
VP of Product and Solutions Marketing at HubSpot • January 19
Regardless of your background, you should always be looking in an interview to
help bridge the gap between your own experience and the role you're interviewing
for. If...Read More
Credentials & Highlights
VP of Product and Solutions Marketing at HubSpot
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Messaging, Product Marketing Soft and Hard Skills, Product Marketing
Career Path, Bui...more