I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customer...Read More
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It's pretty difficult to get a straightforward read on the effectiveness of your messaging and positioning but there are a few things you can do to ensure your messagi...Read More
I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Shareb...Read More
Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?
It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's ...Read More
What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?
There are a couple of ways to think about advancement in a PMM career. You can specialize in a specific aspect of product marketing like inbound or product launches, f...Read More
What frameworks do you rely on when creating messaging and positioning? How might these frameworks differ if creating messaging and positioning from scratch vs. updating existing messaging and positioning?
We use a messaging ladder (a slightly customized version of many i've seen online) but are increasingly using a broader framework to connect our messaging to the buyer...Read More
Positioning and messaging both help you explain the value you deliver. I've always thought of positioning as something that lives internally within a company to help t...Read More
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large comp...Read More
How do you decide between focusing on SMB vs. Enterprise when doing messaging where you can only have one?
That's a tough call. What we've found recently is that as we've adapted our messaging for an enterprise audience, it's resonated less with small businesses. Some compa...Read More
For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?
Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If...Read More
Credentials & Highlights
VP of Product and Solutions Marketing at HubSpot
Lives In San Francisco, CA
Knows About Messaging, Product Marketing Soft and Hard Skills, Product Marketing Career Path, Bui...more