Vidya Drego

I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customer...Read More

It's pretty difficult to get a straightforward read on the effectiveness of your messaging and positioning but there are a few things you can do to ensure your messagi...Read More

I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Shareb...Read More

It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's ...Read More

There are a couple of ways to think about advancement in a PMM career. You can specialize in a specific aspect of product marketing like inbound or product launches, f...Read More

We use a messaging ladder (a slightly customized version of many i've seen online) but are increasingly using a broader framework to connect our messaging to the buyer...Read More

Positioning and messaging both help you explain the value you deliver. I've always thought of positioning as something that lives internally within a company to help t...Read More

I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large comp...Read More

That's a tough call. What we've found recently is that as we've adapted our messaging for an enterprise audience, it's resonated less with small businesses. Some compa...Read More

Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If...Read More