AMA: HubSpot Former VP of Product and Solutions Marketing, Vidya Drego on Messaging
July 6 @ 10:00AM PT
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SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
That's a tough call. What we've found recently is that as we've adapted our messaging for an enterprise audience, it's resonated less with small businesses. Some companie...
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2 requests
How do you prioritize messaging adjustments post-launch, and how often do you make changes?
Determining messaging at launch is one thing while returning to that messaging post-launch is another.
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
As I mentioned before, I always try to align positioning to where the product is going and where the company wants to be. Messaging can then roll out in several phases un...
565 Views
2 requests
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
I truly believe messaging should be a living, breathing thing that gets updated periodically. How often though can be challenging. It's often not feasible to update it at...
570 Views
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SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
Positioning and messaging both help you explain the value you deliver. I've always thought of positioning as something that lives internally within a company to help the ...
2025 Views
2 requests
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
We use a messaging ladder (a slightly customized version of many i've seen online) but are increasingly using a broader framework to connect our messaging to the buyer jo...
3976 Views
7 requests
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
It's pretty difficult to get a straightforward read on the effectiveness of your messaging and positioning but there are a few things you can do to ensure your messaging ...
27098 Views
3 requests