AMA: HubSpot Head Of Product Marketing, Tiffany Tooley on Building A Product Marketing Team

This very much depends on your company size, but I'd say the basics are: Messaging & Positioning GTM Strategy Development & Execution Sales & Buyer Enableme...

I'd say there are 3 things to keep in mind as a new PMM: 1. Go easy on yourself and prioritize the things that will have the biggest impact. Product Marketers are centra...

Without knowing how many you're talking about, this is a bit of a tough question to answer with specificity, but I'd say you definitely need to create and/or revisit your...

This is a fun question! I'd say you want to typically start with the Product first. If you have overlap, meaning one persona often purchases multiple products (especially...

I think you have to remember that people typically stay with an organization when 5 things exist: A great culture that they believe in Sticky relationships with their pe...

We start by co-creating it! It's very much a collaborative exercise across the team to determine how we want to show up as a team! Some of it comes from listening to indi...

Great question! Sounds like your team is really prioritizing the awareness and consideration phase of your buyer's journey, so you're optimizing for product intel, launch...

Great question! I'd recommend 4 things: Stay up on current trends in the industry. This seems like a no-brainer, but it's one of the things that I see folks deprioritize...

This one is so important! That's because it helps define your team's strategic impact on the organization. At a very high level, I think your team's goals should directly...

I've done a lot of interviews and hiring over the years and I'm constantly impressed by how smart and driven Product Marketers are! It's one of the things that makes inte...