Tiffany Tooley

Great question! I'd recommend 4 things: Stay up on current trends in the industry. This seems like a no-brainer, but it's one of the things that I see folks deprioritize...

I've done a lot of interviews and hiring over the years and I'm constantly impressed by how smart and driven Product Marketers are! It's one of the things that makes inte...

There are 5 things that marketers can do to make their messaging impactful to prospects, customers and their sales teams. Understand the problem your messaging is solvi...

This very much depends on your company size, but I'd say the basics are: Messaging & Positioning GTM Strategy Development & Execution Sales & Buyer Enableme...

Great question! Sounds like your team is really prioritizing the awareness and consideration phase of your buyer's journey, so you're optimizing for product intel, launch...

I'd say there are 3 things to keep in mind as a new PMM: 1. Go easy on yourself and prioritize the things that will have the biggest impact. Product Marketers are centra...

This one is so important! That's because it helps define your team's strategic impact on the organization. At a very high level, I think your team's goals should directly...

This is a fun question! I'd say you want to typically start with the Product first. If you have overlap, meaning one persona often purchases multiple products (especially...

I look for a great storyteller, someone who is passionate about understanding their prospects and customers, and enjoys spending time with our sellers and partners. I see...

I think you have to remember that people typically stay with an organization when 5 things exist: A great culture that they believe in Sticky relationships with their pe...