I've done a lot of interviews and hiring over the years and I'm constantly
impressed by how smart and driven Product Marketers are! It's one of the things
that makes i...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
What are some of the best resources for Product Marketers to refer to as they grow in their careers?
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
Great question! I'd recommend 4 things: Stay up on current trends in the
industry. This seems like a no-brainer, but it's one of the things that I see
folks deprioriti...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
I think you have to remember that people typically stay with an organization
when 5 things exist: A great culture that they believe in Sticky relationships
with their ...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
Great question! Sounds like your team is really prioritizing the awareness and
consideration phase of your buyer's journey, so you're optimizing for product
intel, lau...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
This is a fun question! I'd say you want to typically start with the Product
first. If you have overlap, meaning one persona often purchases multiple
products (especia...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
This very much depends on your company size, but I'd say the basics are:
Messaging & Positioning GTM Strategy Development & Execution Sales & Buyer
Enablement Campaig...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
Without knowing how many you're talking about, this is a bit of a tough question
to answer with specificity, but I'd say you definitely need to create and/or
revisit y...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
I'd say there are 3 things to keep in mind as a new PMM: 1. Go easy on yourself
and prioritize the things that will have the biggest impact. Product Marketers
are cen...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
We start by co-creating it! It's very much a collaborative exercise across the
team to determine how we want to show up as a team! Some of it comes from
listening to i...Read More
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
This one is so important! That's because it helps define your team's strategic
impact on the organization. At a very high level, I think your team's goals
should direc...Read More
Credentials & Highlights
Head Of Product Marketing at HubSpot
Formerly Salesforce, IBM, Silverpop, Blackboard
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Atlanta, GA
Knows About Product Marketing Career Path, Product Marketing Soft and Hard
Skills, Building a Pro...more