AMA: Hubspot Former Product Marketing Group Lead, Marcus Andrews on Product Launches
June 25 @ 10:00AM PT
View AMA Answers
Conveyor Head of Marketing • 6y
I think you’re asking if it’s behind a pay wall and not just a free product? If that’s the case, you need material (video!) that can act as a demo, people want to see pro...
2842 Views
4 requests
How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?
A product marketer jobs starts way before the product launch. However, it is difficult situation when the product launch is delayed from eng side.
Conveyor Head of Marketing • 6y
I know this pain! Part of working at a product driven company is that this will happen and it's ok. The health of the product should come first and that will disrupt ma...
1706 Views
3 requests
Conveyor Head of Marketing • 6y
Our product teams are great at this and we glean a lot from them during a launch but we’ll also do a lot of customer interviews on our own. I also always learn a lot from...
1297 Views
2 requests
Conveyor Head of Marketing • 6y
This is such a great question! At some point every PMM will find themselves in a situation when they are asked to launch a product that just isn’t ready. It’s always a ...
1558 Views
3 requests
How often is too often when it comes to launching a new product feature/enhancement publicly?
Our CMO wants us to do a major product announcement every quarter.
Conveyor Head of Marketing • 6y
Great question! First and foremost your launches have to have substance and that should dictate the cadence more than marketing need. I've seen some companies try and d...
4182 Views
8 requests
Conveyor Head of Marketing • 6y
There are a number of ways we keep everyone up to date on the progress during a launch. Luckily at HubSpot we also have project managers to help us. I’ll say it, I’m not ...
2745 Views
9 requests
What do you use or do to get people to buy into your positioning plans and consistently using them?
The product marketers job typically revolves around positioning a product. Sometimes, it can be difficult to align sales, marketing, and product teams around your positioning.
Conveyor Head of Marketing • 6y
Product marketing is often defined as the people who position the products, but I think it's as equally important (especially as you grow bigger) that Product Marketing i...
5347 Views
9 requests
Conveyor Head of Marketing • 6y
Going to cop out on this one a little bit (all the parts are important!) and just tell you how we did it at HubSpot. There are many ways to slice it but our approach has ...
4987 Views
7 requests
Conveyor Head of Marketing • 6y
At HubSpot our PMMs are aligned by product line and are aligned to a Product director and GM, although we still meet regularly with our individual PMs. I think in genera...
2297 Views
4 requests
Conveyor Head of Marketing • 6y
This is a bit hard without writing a novel but luckily I wrote that novel not too long ago - check out this post. https://blog.hubspot.com/marketing/elements-flawless-pr...
3207 Views
4 requests
Conveyor Head of Marketing • 6y
Strategic advice: Is it a good idea to do them at the same time? You could separate them and stretch out the pop you’d get from each. Also, can you tie them together? For...
2275 Views
2 requests