I'm a Director of Product Marketing at Pendo. I'm also the host of the the Sharebird podcast, the Product Marketing Experts. I live in near Boston now but also spent time in SF working at the startup Wildfire then Google, in GTM roles.
I really love the close connection to product and the overall cross-functional
nature of our job. I think something really magial happens when you emmbed a
creative marketer with product teams and ask them to think about go-to-market
together. Nothing get's me more jazzed up than a PM who has som...more
So many different parts of a business can bennefit from better writing, clearer
communication, simplicity, and storytelling. Those skills are really core to a
product marketers skill set and and make for a really interesting session for
It's also fun to make up a product and de...more
I know this pain!
Part of working at a product driven company is that this will happen and it's
ok. The health of the product should come first and that will disrupt markeitng
plans for time to time. Stick it out. Don't stop doing product launches just
because the timelines didn't work out a ...more
This is such a great question!
At some point every PMM will find themselves in a situation when they are asked
to launch a product that just isn’t ready. It’s always a mistake to go too early
(launching too late isn’t good either but less dangerous).
If it’s truly an MVP and you launch it w...more