The big one is thinking they are smarter or better equiped to make roadmap
decsions than the product team. Don't do that. Don't make it your crusade to get
something on the roadmap. You have to give your Product team the space to make
the right calls. If you don't trust them why will they trust y...more
This is my version of the "T-Shaped marketer". It's how I coach PMMs to develop
I think starting by developing a great generalist base of knowledge is key. From
there getting good ...more
I think to be a great PMM leader, it's really important to have done the work.
So to have owned massive product lauches, designed narratives, led sales
trainings, etc. PMM can be an ambigous job so a leader that hasn't been there
done that usually isn't succesful.
The hard skill then left to le...more
Not sure if these are "technical skills" Product Marketing isn't a technical
job, it's a communications job. But the three biggest hard skills that will help
you succeed in PMM and that I interview for are.
Creative Generalist: Does the candidate bring a strong generalist marketing
Here are the biggest 2 - communication and teamwork.
PMMs are one of the most cross functional roles in marketing / most companies.
You have to be able to bring teams together and create momentum where none
exists. This is hard to do if you're not a good collaborater / teammate. Skills
It certainly depends but I'd say it's more important to have the right soft
skills. Specifically for product marketing teams. What PMMs do can really vary
company to company. So while it's likely your hard skills will at least "sort
of" transfer, there is no gaurentee.
So, communication, flexib...more
Looking to learn about narrative design? Then you landed on the right pod. We
caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews,
about what narrative design is, why people should be adopting it, and how PMMs
can actually go about implementing a narrative design approach...more