Marcus Andrews

Product marketing is often defined as the people who position the products, but I think it's as equally important (especially as you grow bigger) that Product Marketing i...

Going to cop out on this one a little bit (all the parts are important!) and just tell you how we did it at HubSpot. There are many ways to slice it but our approach has ...

Great question! First and foremost your launches have to have substance and that should dictate the cadence more than marketing need. I've seen some companies try and d...

I think to be a great PMM leader, it's really important to have done the work. So to have owned massive product lauches, designed narratives, led sales trainings, etc. PM...

This is a bit hard without writing a novel but luckily I wrote that novel not too long ago - check out this post. https://blog.hubspot.com/marketing/elements-flawless-pr...

I think you’re asking if it’s behind a pay wall and not just a free product? If that’s the case, you need material (video!) that can act as a demo, people want to see pro...

There are a number of ways we keep everyone up to date on the progress during a launch. Luckily at HubSpot we also have project managers to help us. I’ll say it, I’m not ...

There is less written about marketing a platform or suite of products vs individual products so I'll start there. There are two things I think work really well when marke...

I don't really run structured tests to test messaging very often, but I'm constantly trying to understand if our messaging is working. Here are a few things I'm always do...

Not sure if these are "technical skills" Product Marketing isn't a technical job, it's a communications job. But the three biggest hard skills that will help you succeed ...