I really love the close connection to product and the overall cross-functional nature of our job. I think something really magial happens when you emmbed a creative marketer with product teams and ask them to think about go-to-market together. Nothing get's me more jazzed up than a PM who has som...more

So many different parts of a business can bennefit from better writing, clearer communication, simplicity, and storytelling. Those skills are really core to a product marketers skill set and and make for a really interesting session for non-marketers.  It's also fun to make up a product and de...more

I know this pain!  Part of working at a product driven company is that this will happen and it's ok. The health of the product should come first and that will disrupt markeitng plans for time to time. Stick it out. Don't stop doing product launches just because the timelines didn't work out a ...more

This is such a great question! At some point every PMM will find themselves in a situation when they are asked to launch a product that just isn’t ready. It’s always a mistake to go too early (launching too late isn’t good either but less dangerous). If it’s truly an MVP and you launch it w...more