This is a great question! It's easy to get stuck with the same GTM checklist for every launch and feel like there's no creativity.

An easy fix is to push the boundaries of what you normally do with a new visual approach or new mediums. Never tried a video before? Try it out now!

I always love a good brainstorm session with people outside of those I normally work with on product launches. Grab your content marketer, the creative lead that you don't usually work with, and anyone else you like working with, and have a session on what you could do with a launch. I actually did this yesterday for a launch we're planning, and had everyone listen to a podcast from 99 Percent Invisible before we met. The podcast wasn't about our industry at all but really got us primed on the ways that we could be creative with our rollout.

I'd also recommend looking at AdWeek and AdAge and seeing what the big brands are up to - this is a great way to get the creative juices flowing.

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