AMA: Instruqt VP of Marketing, Sean Lauer on Building a Product Marketing Team
June 26 @ 10:00AM PT
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👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
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3320 Views
2 requests
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
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What factors should you consider when building out a team and allocating products in portfolio?
I am restructuring my team of three and we look after a portfolio of 7 products (4 proactive, 3 reactive). I am the team lead and I have 2 more junior-mid level PMMs.
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
When setting up a PMM team consider:Who is the product for and is it a single use case or multiple audience’sDo you need deep technical knowledge to understand and market...
853 Views
3 requests
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
When managing a PMM team that covers multiple products or is matrixed, high-level or aggregate metrics are key. While more granular data may be needed to drive specific m...
853 Views
2 requests
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
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1166 Views
2 requests
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
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725 Views
2 requests
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
As a new PMM in a rapidly expanding business, it's important to prioritize the following:Build the foundation: Lay the groundwork by conducting thorough market and custom...
443 Views
2 requests
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
It's important to note that the answer to this question will vary from company to company. First, you should have a good understanding of the current situation in order t...
439 Views
2 requests