Sean Lauer

AMA: Instruqt VP of Marketing, Sean Lauer on Product Marketing 30/60/90 Day Plan

December 20 @ 11:00AM PT
View AMA Answers
đź‘‹ Sean Lauer
đź‘‹ Sean Lauer (Charlotte, NC)

đź’Ľ VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.

đź§Ş Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing

🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy

🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
As a new product marketer, it is crucial that you establish effective communication and collaboration with both the engineering and sales teams during your first month. C...
...Read More
897 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
As the first Head of PMM in a startup, you should use a structured approach over your first 30, 60, and 90 days: Day 0-30: Learning & discovery—Focus on learning a...
...Read More
1602 Views
1 request
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
Three things to consider if you're a junior PMM as the first PMM hire: Start small: Build the PMM foundation by breaking apart tasks into small wins. Don't try to boil ...
...Read More
604 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
As the first PMM hire, you will need to do your research before you can prioritize needs. Here's a three-step plan that should guide you to success: Talk to stakeholder...
...Read More
1172 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
PMM should be scaled in a way that makes sense for the business. Some questions that you can think about to help guide your growth plan: Is your business B2B, B2C, or s...
...Read More
603 Views
1 request