AMA: Instruqt VP of Marketing, Sean Lauer on Product Marketing 30/60/90 Day Plan
December 20 @ 11:00AM PT
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đź‘‹ Sean Lauer
đź‘‹ Sean Lauer (Charlotte, NC)
đź’Ľ VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
đź§Ş Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
đź’Ľ VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
đź§Ş Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
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