AMA: Intercom Group Product Marketing Manager, Christine Sotelo-Dag on Building Product Marketing Team
March 17 @ 10:00AM PT
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Close Head of Product Marketing • 4y
There are a few things you'll want to establish and get alignment on right out of the gates. 1. Establish a tiering framework. Define what a large product launch looks l...
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2 requests
How do you divide the workload between two product marketers covering multiple products?
(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)
Close Head of Product Marketing • 4y
The most straightforward way to manage this might be to divide the products between the two of you in an even way - where each of you has a clear line of ownership, end-t...
1004 Views
2 requests
Close Head of Product Marketing • 4y
Some of the low hanging fruit here would be setting up team rituals - team meetings, slack channels, team hubs, etc. Some of the more logistical processes would include...
456 Views
1 request
Close Head of Product Marketing • 4y
Although our company hasn't been officially remote, our Product teams all sit in Dublin, Ireland - while our PMMs are all sitting in San Francisco. Of course this physica...
649 Views
1 request
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Close Head of Product Marketing • 4y
My advice is to work on building relationship with the Product org. Proactively find ways you can bring them value - whether it be through market or competitive insights,...
961 Views
1 request
Close Head of Product Marketing • 4y
From my hiring experience there are typically there are a few key characteristics and examples I look out for Has to be a great storyteller - go beyond writing copy, and...
1059 Views
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Close Head of Product Marketing • 4y
I wouldn't under estimate solid PMM expierence, but I wouldn't let lack of direct PMM experience be a blocker either. As you've calledo out, being a well-rounded marketer...
455 Views
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What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Close Head of Product Marketing • 4y
Our product marketing org strucuture is made up of 6 groups. Most of our groups are aligned directly to product, and how product strucutres their org. So each product gro...
4166 Views
1 request
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Close Head of Product Marketing • 4y
I think this depends largely on the size of an update - and the audience. For our largest releases, they are communicated early and often - to drum up excitement. Throug...
1090 Views
1 request