Christine Sotelo-Dag

Christine Sotelo-Dag

Director of Product Marketing & Customer Marketing, ThoughtSpot

Content

Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingMarch 17
Our product marketing org strucuture is made up of 6 groups. Most of our groups are aligned directly to product, and how product strucutres their org. So each product group that is focused on building customer facing product - has a PMM group aligned to it. We refer to these PMMs as "full stack" ......Read More
1863 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingFebruary 24
First and foremost it is critical to make sure that Sales has plenty of visibility into what product is building, timelines around availability, and how PMM plans to take it to market (what tier/priority is the launch). For any Tier 1 or Tier 2 launch, PMM should align with Sales Enablement on ......Read More
1508 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingFebruary 23
Any GTM presentation should probably include some variance of the following: - Intro to the problem you're solving with this feature/product - Why you're solving it now (the opportunity) - What you've built - The target audience - Messaging: Key value drivers / benefits (for each audience) - KPI'......Read More
1436 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingJanuary 19
This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lots of down time 😉 but also as a time to reflect on how I wanted to approach those first 90 days. First, I'd recommend reading '......Read More
1432 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingApril 19
If I were assigning this work, I'd expect to see the common elements of a GTM plan outlined (not necessarily the content, but the outline for sure). I'd look for elements such as  * Who is the core audience  * What is their current pain (before using your product) * How does your product solv......Read More
1314 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingFebruary 24
Typically when we have long beta's it doesn't significantly change the way we create our GTM strategy. For our largest launches we're usually starting to kick off launch planning about 18-20 weeks ahead of launch, and smaller releases are closer to 8-10 weeks. Long beta's are actually ideal so th......Read More
1043 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingFebruary 24
There are probably a few useful frameworks you can implement off the bat: 1. Establish a clear tiering framework - what constitutes a tier 1 launch versus a tier 3 or 4, what is the desiered business outcome of each, audience, associated GTM tactics for each tier, etc. Aligh with your product t......Read More
1021 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingFebruary 24
This answer may be two-fold. As for tools we use for launches, we find Coda to be pretty indespensible. We've designed our launch template within it that serves as a master doc for all GTM documentation associated with a launch. It centralizes all our key launch documentation from the GTM strate......Read More
942 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingApril 19
Outside of researching common product marketing interview questions and generic interview prep like that, I think the best resources probably live on the hiring organization's website and resources. Learn as much as you can about the organization, how they position themselves, who their core audi......Read More
932 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer MarketingFebruary 24
Whether we're looking at our high-level product messaging, solution messaging or feature level messaging - we follow a messaging framework that remains consistent.  * What is it (short desciprtion & long description)  * How does it work?  * 3-5 Key benefits  * Differentiators  * Target audi......Read More
883 Views
Credentials & Highlights
Director of Product Marketing & Customer Marketing at ThoughtSpot
Top Product Marketing Mentor List
Lives In San Francisco
Knows About Platform and Solutions Product Marketing, Go-To-Market Strategy, Product Marketing Ca......more