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Christine Sotelo-Dag

Christine Sotelo-Dag

Senior Director of Product Marketing, ThoughtSpot

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Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingMarch 17
Our product marketing org strucuture is made up of 6 groups. Most of our groups are aligned directly to product, and how product strucutres their org. So each product group that is focused on building customer facing product - has a PMM group aligned to it. We refer to these PMMs as "full stack" ......Read More
2854 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 19
If I were assigning this work, I'd expect to see the common elements of a GTM plan outlined (not necessarily the content, but the outline for sure). I'd look for elements such as  * Who is the core audience  * What is their current pain (before using your product) * How does your product solv......Read More
2777 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingJanuary 19
This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lots of down time 😉 but also as a time to reflect on how I wanted to approach those first 90 days. First, I'd recommend reading '......Read More
1971 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingFebruary 24
First and foremost it is critical to make sure that Sales has plenty of visibility into what product is building, timelines around availability, and how PMM plans to take it to market (what tier/priority is the launch). For any Tier 1 or Tier 2 launch, PMM should align with Sales Enablement on ......Read More
1913 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingFebruary 23
Any GTM presentation should probably include some variance of the following: - Intro to the problem you're solving with this feature/product - Why you're solving it now (the opportunity) - What you've built - The target audience - Messaging: Key value drivers / benefits (for each audience) - KPI'......Read More
1885 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 19
Outside of researching common product marketing interview questions and generic interview prep like that, I think the best resources probably live on the hiring organization's website and resources. Learn as much as you can about the organization, how they position themselves, who their core audi......Read More
1585 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 19
There are a few core characteristics that make product marketers stand out, especially those with less experience to pull from in interviews and resumes. Characteristics such as time management, prioritization, strong execution skills, cross-functional collaboration and a basic understanding of t......Read More
1411 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingFebruary 24
This answer may be two-fold. As for tools we use for launches, we find Coda to be pretty indespensible. We've designed our launch template within it that serves as a master doc for all GTM documentation associated with a launch. It centralizes all our key launch documentation from the GTM strate......Read More
1247 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 19
I always like to hear from product marketers what companies they believe do product marketing well, and why. Before I go into what makes a good answer, I'll point out that there is a difference between a good product and good product marketing. Many times I'd hear all about why a PRODUCT is gr......Read More
1222 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingFebruary 23
This really has to tie back to the KPI's you set prior to launch. What were the problems you were trying to solve with this feature/launch and what was the opprotunity? Whether those KPI's are linked to leads generated, revenue, activation, utilization, retention, etc - it is very important to e......Read More
1171 Views
Credentials & Highlights
Senior Director of Product Marketing at ThoughtSpot
Top Product Marketing Mentor List
Top 10 Product Marketing Contributor
Lives In San Francisco
Knows About Solutions and Platform Product Marketing, Release Marketing, SMB Product Marketing, M......more