Christine Sotelo-Dag

If I were assigning this work, I'd expect to see the common elements of a GTM plan outlined (not necessarily the content, but the outline for sure). I'd look for elements...

Our product marketing org strucuture is made up of 6 groups. Most of our groups are aligned directly to product, and how product strucutres their org. So each product gro...

Outside of researching common product marketing interview questions and generic interview prep like that, I think the best resources probably live on the hiring organizat...

This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lo...

First and foremost it is critical to make sure that Sales has plenty of visibility into what product is building, timelines around availability, and how PMM plans to take...

Any GTM presentation should probably include some variance of the following: - Intro to the problem you're solving with this feature/product- Why you're solving it now (t...

I always like to hear from product marketers what companies they believe do product marketing well, and why. Before I go into what makes a good answer, I'll point out t...

As a first (and oftentimes only) product marketer at a company, prioritization is the mother of all skills. The framework I would apply is a natural extension of the 30/6...

This is a hard question to answer because it is pretty dependent on your company's industry, business model, gtm strategy, etc. However, I'll give some examples I've come...

I think the best way to talk about messaging and positioning in your interview process is less focused on the output of that work, and more focused on the 'how' behind ho...