AMA: Intuit Head of Product Marketing, QuickBooks Live, Morgan Joel on Pricing and Packaging
June 25 @ 10:00AM PT
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How can Product Marketing best influence pricing when owned by a function other than PM? For example, Strategy or Bids/Tender Rev Ops team
In the industry I work in (B2B healthtech) almost all contracts go out to public tender, and sales cycles are extremely long. I'd like to be more involved in pricing, but at the moment I don't even have visibility of contracts that are negotiated/pricing, only overall value of deals. The decisions around pricing are all decided during that Bids/Tender application process, through a combination of C-suite /Strategy/Rev Ops. I am responsible for competitive positioning, and our entire GTM approach centres around the 'more for more' position, but I just have nothing to do with actually setting pricing.
Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
Product Marketing can have a significant impact on the pricing strategy, even when it's not owned by them or their Product counterparts. First and foremost, building stro...
3500 Views
3 requests
Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
When determining if a product or service needs to be re-priced within your portfolio, below are some factors that I would consider: Customer Value: Evaluate the perceiv...
716 Views
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Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
Usage-based pricing (UBP) has gained popularity for several reasons. It allows for a customer to only pay for what they use, which makes it a very attractive and fair whe...
1268 Views
2 requests
Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
While there are many reasons to open up a self-service 'buy-now' channel for cost and scalability reasons, these are a few critical things to consider when determining if...
1844 Views
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Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
Below are few important exercises to consider when first standing up a competitive intelligence program for pricing:Identify Key Competitors: Start by identifying your ma...
1034 Views
3 requests