Morgan Joel

Product Marketing can have a significant impact on the pricing strategy, even when it's not owned by them or their Product counterparts. First and foremost, building stro...

While there are many reasons to open up a self-service 'buy-now' channel for cost and scalability reasons, these are a few critical things to consider when determining if...

Usage-based pricing (UBP) has gained popularity for several reasons. It allows for a customer to only pay for what they use, which makes it a very attractive and fair whe...

Below are few important exercises to consider when first standing up a competitive intelligence program for pricing:Identify Key Competitors: Start by identifying your ma...

When determining if a product or service needs to be re-priced within your portfolio, below are some factors that I would consider: Customer Value: Evaluate the perceiv...