AMA: InVision Former Senior Director of Product Marketing, Lizzie Yarbrough de Cantor on Sales Enablement
October 28 @ 10:00AM PT
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Hightouch Head of Product Marketing • 4y
I have a couple of weekly touchpoints with my sales team. We hold a weekly pipeline review where all of marketing and sales leadership sit together and review the state o...
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Hightouch Head of Product Marketing • 4y
This one ties back up to the question about good sales partnerships. :) I think the best way to create successful scripts is to do so in partnership with your pre-sales t...
461 Views
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Hightouch Head of Product Marketing • 4y
This is a great question. If you are referring to a strapped product marketing team, I think dedicated resources for areas like partner enablement and competitive intelli...
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What are the most powerful, non-executive, relationships in sales departments a PMM can create?
When it comes to PMM core duties, typically who are the best partners in the sales org, who has the knowledge and the customer touch points to really help PMMs win?
Hightouch Head of Product Marketing • 4y
When it comes to PMM core duties, typically who are the best partners in the sales org, who has the knowledge and the customer touch points to really help PMMs win? I ima...
583 Views
3 requests
Hightouch Head of Product Marketing • 4y
That really depends on the focus of the event. In my experience, product marketing and sales enablement typically run about a 50/50 split on content sharing. The last few...
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How do you tell a multi-product story through sales collateral?
for example, how do you tie products to fit together instead of going to market with one product/one focus point?
Hightouch Head of Product Marketing • 4y
This is a topic I am super passionate about at the moment. We are going through a lot of this with my current team. It can be so easy to find yourself launching and commu...
2175 Views
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Is there a framework for creating good sales enablement decks for new B2B products or training new sales rep on your product?
Eg: How do you structure it? I can imagine some standard sections such as Competition, Market Problem but are there standard "must haves" section that have worked well.
Hightouch Head of Product Marketing • 4y
I do think this is highly dependent on the type of product you are taking to market, but here are some go-tos I use. Keep it simple: Make sure you focus any training dec...
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Hightouch Head of Product Marketing • 4y
This feels like the ultimate question for this topic!! Balancing strategic vs. reactional requests coming out of sales is a tough dance. I typically stay away from promis...
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