AMA: InVision Former Director of Product Marketing, Kacy Boone on Self Serve Product Marketing
July 29 @ 10:00AM PT
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Clockwise Head of Growth Marketing • 4y
Great question—thanks for asking! One thing to get out of the way first: Most products will have both users and buyers and those users and buyers can live across self-se...
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2 requests
What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
Clockwise Head of Growth Marketing • 4y
Great question! I’ve sat in product marketing roles at both consumer/product-led companies and B2B companies so I’ve seen both. In a B2B setting, product marketing is ma...
767 Views
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Clockwise Head of Growth Marketing • 4y
I’ve consistently joined companies when the product marketing team was still small and establishing its influence and what I think it comes down to is providing unquestio...
423 Views
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What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
Clockwise Head of Growth Marketing • 4y
Oh, I love this question! I’ve been tasked to overhaul many onboarding programs and customer insights are integral to my approach. I believe the best insights are validat...
934 Views
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Clockwise Head of Growth Marketing • 4y
To the contrary, I always like to share and align on KPIs with the product team. Bonus points is you can also align that with key partners in other functions as well, lik...
638 Views
2 requests