AMA: Ironclad Director of PMM, Stacey Wang on Influencing the Product Roadmap

December 16 @ 10:00AM PT

View AMA Answers

AMA Page

How to tackle a situation where Product Managers can often wary when hearing that Product Marketers want to "influence the product roadmap"?

Stacey Wang•

Kodex Head of Marketing & Government Relations • 5y

(Hot take?) I, too, am wary when product marketers' stated/primary motive is to "influence the roadmap" b/c influencing the roadmap is just a means to an end; it's not th...

2174 Views

3 requests

How do you change the culture of your company so that product marketers have more of a voice to influence the product roadmap?

Stacey Wang•

Kodex Head of Marketing & Government Relations • 5y

It's hard to answer this in the abstract (w/o knowing more about your current culture), but these two cultural components have been critical to the influence creds PMM ha...

1454 Views

2 requests

What do you think of a public product roadmap for the customers as part of product marketing?

Stacey Wang•

Kodex Head of Marketing & Government Relations • 5y

I like the idea and intent behind increasing transparency and visibility, as well as communications efficiency—but the answer to this question totally depends on your mar...

1435 Views

1 request

How do you handle the conflicting voices between sales, marketing and product?

Stacey Wang•

Kodex Head of Marketing & Government Relations • 5y

- Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inhere...

1533 Views

2 requests