Content
Kodex Head of Marketing & Government Relations • 5y
(Hot take?) I, too, am wary when product marketers' stated/primary motive is to "influence the roadmap" b/c influencing the roadmap is just a means to an end; it's not th...
2174 Views
Kodex Head of Marketing & Government Relations • 5y
- Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inhere...
1533 Views
Kodex Head of Marketing & Government Relations • 5y
It's hard to answer this in the abstract (w/o knowing more about your current culture), but these two cultural components have been critical to the influence creds PMM ha...
1454 Views
Kodex Head of Marketing & Government Relations • 5y
I like the idea and intent behind increasing transparency and visibility, as well as communications efficiency—but the answer to this question totally depends on your mar...
1435 Views
Kodex Head of Marketing & Government Relations • 4y
This question is completely contingent on your company's business priorities and problems. No one should meet for the sake of meeting! So if the most pressing XFN problem...
1412 Views
Kodex Head of Marketing & Government Relations • 4y
A superpower. PMMs come in all shapes and varieties. I like building PMMs into superheroes, known for the thing they do better than anything at the org. I'm always looki...
1357 Views
Kodex Head of Marketing & Government Relations • 4y
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities ...
567 Views
Kodex Head of Marketing & Government Relations • 4y
There is no one-size-fits-all here; this depends on the size of your company (the smaller it is, the easier it will be to keep everyone on the same page) and scope of the...
448 Views
Kodex Head of Marketing & Government Relations • 4y
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the busines...
428 Views
Kodex Head of Marketing & Government Relations • 4y
High growth mindset / hunger to continuously improve. Great negotiators. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at brin...
408 Views
Credentials & Highlights
Head of Marketing & Government Relations at Kodex
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Stakeholder Management, Release Marketing, Product Launches, Self-Serve Product Marke...more