Profile
Stacey Wang

Stacey Wang

Director of Product Marketing, Ironclad

Content

Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingDecember 16
(Hot take?) I, too, am wary when product marketers' stated/primary motive is to "influence the roadmap" b/c influencing the roadmap is just a means to an end; it's not the end itself. (This is perhaps a slim bone to pick, but in my experience, genuine collaborative intent makes all the difference......Read More
1732 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingDecember 15
- Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inherently flexible function. Our skillsets are diverse, so we can quickly get into formation behind whatever is most important and s......Read More
1091 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingDecember 15
It's hard to answer this in the abstract (w/o knowing more about your current culture), but these two cultural components have been critical to the influence creds PMM has earned at Ironclad: (1) empathy and (2) (a derivative thereof) "win as one" mindset.  Empathy means the ability to see thi......Read More
1054 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingDecember 16
I like the idea and intent behind increasing transparency and visibility, as well as communications efficiency—but the answer to this question totally depends on your market and customers.  There may be really valid strategic reasons (you may be in a hyper-competitive market, for example, wher......Read More
1023 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 1
* A superpower. PMMs come in all shapes and varieties. I like building PMMs into superheroes, known for the thing they do better than anything at the org. I'm always looking for the one thing that a candidate has that sets them head/shoulders above everyone else in the game. Is it story......Read More
959 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 1
This question is completely contingent on your company's business priorities and problems. No one should meet for the sake of meeting! So if the most pressing XFN problem at your company is pricing, you should implement or get PMM into the room for that meeting. If the most pressing XFN problem i......Read More
834 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 1
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities rather than what team they're a part of. Some folks are more transactional; others are more relationship-driven. No matter the ......Read More
501 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 1
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the business. Finally, we've implemented a cadence of regular team presentations and updates on important XFN topics, e.g., market landsca......Read More
371 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 1
Systematizing the capture and dissemination of customer and market feedback is key here. At Ironclad, we spent a lot of time designing and building a system in Coda that brings in customer feedback streams from across the company and disseminates it in real-time to the parts of the business that ......Read More
319 Views
Stacey Wang
Stacey Wang
Ironclad, Inc. Director of Product MarketingJuly 1
* High growth mindset / hunger to continuously improve. * Great negotiators. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at bringing value, but negotiating priorities. * Great collaborators. PMMs can't drive impact if they can't collaborate. ......Read More
315 Views
Credentials & Highlights
Director of Product Marketing at Ironclad, Inc.
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Product Marketing Soft and Hard Skills, Release Marketing, Establishing Product Marke......more