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Stacey Wang

Director of PMM, Ironclad
Stacey Wang
Director of PMM, Ironclad
Added July 1, 2021Published in AMA's

AMA: Ironclad Director of PMM, Stacey Wang on Stakeholder Management

Ironclad Director of PMM, Stacey Wang

on Stakeholder Management

Director of PMM
Ironclad
Director of PMM at Ironclad
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the business. Finally, we've implemented a cadence of regular team presentations and updates on important XFN topics, e.g., market landsca...more
Director of PMM at Ironclad
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities rather than what team they're a part of. Some folks are more transactional; others are more relationship-driven. No matter the ...more

Podcast: Ironclad's Director of Product Marketing, Stacey Wang

Ironclad's Director of Product Marketing, Stacey Wang
Ironclad's Director of Product Marketing, Stacey Wang
Ironclad's Director of Product Marketing, Stacey Wang
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Added December 16, 2020Published in AMA's

AMA: Ironclad Director of PMM, Stacey Wang on Influencing the Product Roadmap

Ironclad Director of PMM, Stacey Wang

on Influencing the Product Roadmap

Director of PMM
Ironclad
Director of PMM at Ironclad
It's hard to answer this in the abstract (w/o knowing more about your current culture), but these two cultural components have been critical to the influence creds PMM has earned at Ironclad: (1) empathy and (2) (a derivative thereof) "win as one" mindset.  Empathy means the ability to see thi...more
Director of PMM at Ironclad
(Hot take?) I, too, am wary when product marketers' stated/primary motive is to "influence the roadmap" b/c influencing the roadmap is just a means to an end; it's not the end itself. (This is perhaps a slim bone to pick, but in my experience, genuine collaborative intent makes all the difference...more