(Hot take?) I, too, am wary when product marketers' stated/primary motive is to
"influence the roadmap" b/c influencing the roadmap is just a means to an end;
it's not...Read More
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Director of Product Marketing at Ironclad, Inc. • December 16
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Director of Product Marketing at Ironclad, Inc. • December 15
- Anchor on the highest priority for the company, versus any one team. One of
the hardest but also most liberating things about product marketing is that we
are an inh...Read More
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Director of Product Marketing at Ironclad, Inc. • December 15
It's hard to answer this in the abstract (w/o knowing more about your current
culture), but these two cultural components have been critical to the influence
creds PMM...Read More
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Director of Product Marketing at Ironclad, Inc. • December 16
I like the idea and intent behind increasing transparency and visibility, as
well as communications efficiency—but the answer to this question totally
depends on your ...Read More
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Director of Product Marketing at Ironclad, Inc. • July 1
A superpower. PMMs come in all shapes and varieties. I like building PMMs into
superheroes, known for the thing they do better than anything at the org. I'm
always loo...Read More
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Director of Product Marketing at Ironclad, Inc. • July 1
To the extent different teams have different cultures, I will tailor my
approach, but for the most part I manage stakeholders according to their
individual personaliti...Read More
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Director of Product Marketing at Ironclad, Inc. • July 1
We built a system in Coda that enables XFN stakeholders to self-serve needs
asynchronously. Coda also allows us to automate email updates to relevant parts
of the busi...Read More
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Director of Product Marketing at Ironclad, Inc. • July 1
This question is completely contingent on your company's business priorities and
problems. No one should meet for the sake of meeting! So if the most pressing
XFN prob...Read More
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Director of Product Marketing at Ironclad, Inc. • July 1
Systematizing the capture and dissemination of customer and market feedback is
key here. At Ironclad, we spent a lot of time designing and building a system in
Coda th...Read More
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Director of Product Marketing at Ironclad, Inc. • July 1
High growth mindset / hunger to continuously improve. Great negotiators. We sit
at the intersection of a lot of teams and needs! PMMs need to be skilled not
just at br...Read More
Credentials & Highlights
Director of Product Marketing at Ironclad, Inc.
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Product Launches, Release Marketing, Product Marketing Soft and Hard
Skills, Product ...more