AMA: Ironclad Director of PMM, Stacey Wang on Stakeholder Management
July 1 @ 10:00AM PT
View AMA Answers
Kodex Head of Marketing & Government Relations • 4y
High growth mindset / hunger to continuously improve. Great negotiators. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at brin...
408 Views
2 requests
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
Kodex Head of Marketing & Government Relations • 4y
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the busines...
428 Views
2 requests
Kodex Head of Marketing & Government Relations • 4y
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities ...
567 Views
1 request
Kodex Head of Marketing & Government Relations • 4y
Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inherent...
324 Views
2 requests
What strategies are you using to align stakeholders around customer priorities?
Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
Kodex Head of Marketing & Government Relations • 4y
Systematizing the capture and dissemination of customer and market feedback is key here. At Ironclad, we spent a lot of time designing and building a system in Coda that ...
364 Views
2 requests
Kodex Head of Marketing & Government Relations • 4y
This question is completely contingent on your company's business priorities and problems. No one should meet for the sake of meeting! So if the most pressing XFN problem...
1412 Views
3 requests
Kodex Head of Marketing & Government Relations • 4y
A superpower. PMMs come in all shapes and varieties. I like building PMMs into superheroes, known for the thing they do better than anything at the org. I'm always looki...
1357 Views
1 request
Kodex Head of Marketing & Government Relations • 4y
There is no one-size-fits-all here; this depends on the size of your company (the smaller it is, the easier it will be to keep everyone on the same page) and scope of the...
448 Views
0 requests