AMA: Iterable Director of Product Marketing, Jeffrey Vocell on Influencing the Product Roadmap
July 21 @ 10:00AM PT
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
Great question. Building relationships with Product is paramount to our success. I think this comes down to a few things... Establish a personal relationship with your p...
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How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
This can be a huge challenge, and I certainly feel for you. Overall, I think it comes down to open and transparent communication between Product and Product Marketing, an...
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
It depends what the meeting is. More generally what PM expects from PMMs include: Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer...
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
There are varying opinions on this, but from my POV, it should be as early as possible. It's a journey to get to this though, and won't happen overnight. Also, our contri...
531 Views
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How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
Great question! A lot of collaboration can come from shared KPIs, so it's great to align where possible. I'll divide this into two groups, on-going and launches. On-goin...
875 Views
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