AMA: Iterable Director, Platform Product Marketing, Holly Clare on Messaging

Consensus on messaging doesn’t happen in one meeting. It’s designed into the process. First, assume there will be multiple rounds of feedback. Messaging touches a lot of ...

This is such an important question right now. The biggest mistake I see: companies positioning AI as the benefit/ value of a new feature release. It’s not. AI is the mech...

A strong messaging framework should create clarity, force prioritization, and make execution easier across teams. The key elements I always include are:1. Problem stateme...

If you have the budget, platforms like Wynter and others make it incredibly easy to pressure test positioning with your target audience and get feedback in 24 hours or le...

I always start big. I zoom out and ask: what’s happening in the market right now, and what is the customer actually struggling with today? What pressures are they under? ...

My biggest tip: don’t just mash two value props together and call it “better together.” That falls flat every time.Great 'better together' messaging comes from finding wh...

Think like an owner, stay relentlessly curious, and build real cross-functional empathy. Those habits compound fast and will accelerate your growth tremendously.Adopt an ...