AMA: Iterable Senior Director of Product Marketing, Surachita Bose on Product Launches
May 23 @ 10:00AM PT
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đź‘‹ Surachita Bose
Hi all, my name is Surachita Bose. đź‘‹
đź’Ľ Job: Senior Director of Product Marketing, Iterable. Formerly, Twilio, Uber, Intuit PMM
đź“Ť Location: San Francisco, CA
🍦 Favorite ice cream flavor: Honey Lavender from Salt and Straw
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
In today's saturated market, merely having a great product isn't enough. Unique external activities are crucial for several reasons - differentiation, customer engagement...
793 Views
1 request
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
New product features seamlessly integrated and intuitively weaved within a product UI can be key levers for user adoption and satisfaction - starts with strong customer d...
758 Views
1 request
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
So, you’ve launched your shiny new product—congrats 🥂 But, as any good Product Marketing Manager knows, the journey doesn’t stop there. Launching a product is like sendin...
566 Views
1 request
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Hey PMM tribe - We all know launching a new product without buyer personas is like throwing a party without knowing who’s on the guest list! You can always hire a researc...
4407 Views
1 request
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Boosting the Product Marketing (PMM) function to be a strategic powerhouse, not just a product launch pad, is JOB #1 for any leader worth their salt. Ever feel like your ...
4815 Views
1 request