AMA: Iterable Senior Director of Product Marketing, Surachita Bose on Product Launches

New product features seamlessly integrated and intuitively weaved within a product UI can be key levers for user adoption and satisfaction - starts with strong customer discovery, intuitive design and robust feature build. There is no band-aid fix for poor design. Once you've built the right product experience, you can start to think about shaping user habits. Think personalization, omnichannel engagement and reduction of cognitive burden when you think of approaches to drive user stickiness. He ...Read More

Boosting the Product Marketing (PMM) function to be a strategic powerhouse, not just a product launch pad, is JOB #1 for any leader worth their salt. Ever feel like your Product Marketing team is the high-energy friend who’s always planning the parties but never invited to strategy meetings? Let’s change that narrative and elevate Product Marketing to the strategic rockstars they’re meant to be! 🎸 Here are some ideas from my toolkit (7-step power play) to elevate PMM to the next level: Align wit ...Read More

Hey PMM tribe - We all know launching a new product without buyer personas is like throwing a party without knowing who’s on the guest list! You can always hire a research agency to do this for you (if you have deep pockets!) but here is a scrappy guide to building personas yourself to get the job done in this new “era of efficiency”! Step 1: Research, Research, Research: Start with comprehensive research to understand your market. Dive into demographic data, customer surveys, and industry repor ...Read More

In today's saturated market, merely having a great product isn't enough. Unique external activities are crucial for several reasons - differentiation, customer engagement, trust & credibility, viral potential, customer loyalty - some of WHYs that come to mind that bolster creating a lasting impression and relationship with your audience. The “HOW” totally depends on the context - varies by business vs consumer, industry segment, persona, vertical,type of product, complexity of product – to n ...Read More

So, you’ve launched your shiny new product—congrats 🥂 But, as any good Product Marketing Manager knows, the journey doesn’t stop there. Launching a product is like sending your kid off to college: the "invisible work" begins after they’ve left the nest! Post-launch success hinges on continuous tracking, feedback, and collaboration. WHO Matters: Stay closely aligned with Sales (eyes & ears on the ground), Customer Success (customer whisperers), Product (your favorite band), Marketing (your hy ...Read More