👋 Surachita Bose
Hi all, my name is Surachita Bose. 👋
💼 Job: Senior Director of Product Marketing, Iterable. Formerly, Twilio, Uber, Intuit PMM
📍 Location: San Francisco, CA
🍦 Favorite ice cream flavor: Honey Lavender from Salt and Straw
Content
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Let’s talk about the path of the industry-specific PMM. I’ve had the privilege of leading both, industry-focused and full-stack PMM teams—at Twilio (deeply verticalized ...
10681 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
There are a gazillion tools (free ones if you’re budget-constrained) out there. The choice of tool is a function of what you’re looking to accomplish. But nothing beats s...
5658 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Boosting the Product Marketing (PMM) function to be a strategic powerhouse, not just a product launch pad, is JOB #1 for any leader worth their salt. Ever feel like your ...
4814 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
Love this question and I’m often surprised by how underutilized customer research is within companies. The issue is that research takes time which explains why a lot of c...
4800 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Hey PMM tribe - We all know launching a new product without buyer personas is like throwing a party without knowing who’s on the guest list! You can always hire a researc...
4406 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value castin...
1791 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
My bias is towards conducting in-house research first to establish the foundations and get crisp on the business subjective, research questions, target personas … what we...
1259 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Hmm, if you've done work on the brand side including gathering customer research and insights, you already know more about PMM than you think.Start by stepping back to un...
1060 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
I’ll be honest: cracking the code for being a high performer while maintaining work-life balance in PMM—especially in B2B tech—feels like hunting for a unicorn. When you ...
859 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
Being active on LinkedIn can elevate your visibility, but if it feels forced or inauthentic, it’s okay to approach it differently. Also, most discerning readers can see t...
813 Views
Credentials & Highlights
Fmr Senior Director of Product Marketing at Iterable
Formerly Uber, Twilio, Intuit, Gates Foundation
Studied at Wharton Business School, MBA
Lives In San Mateo, California
Hobbies include Music, Theatre, Branding
Knows About Market Research, Messaging, Product Launches, Go-To-Market Strategy, Product Marketin...more
Work At Iterable
Product Marketing Manager - Data/Integrations
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