Surachita Bose
Senior Director of Product Marketing, Iterable
About
Seasoned product marketing & GTM strategy leader with experience leading full-stack PMM initiatives at tier-1 B2B SaaS & B2C companies. Unique experience in Product-led and Sales-led GTM at Twilio, Uber, Intuit and Accenture (led GTM strategy proj......more
Content
Surachita Bose
Iterable Senior Director of Product Marketing • September 22
There are a gazillion tools (free ones if you’re budget-constrained) out there. The choice of tool is a function of what you’re looking to accomplish. But nothing beats sitting with the customer and listening to them. Some of the tools and platforms I keep going back to: * User Testing, Loop 11......Read More
2288 Views
Surachita Bose
Iterable Senior Director of Product Marketing • September 22
Love this question and I’m often surprised by how underutilized customer research is within companies. The issue is that research takes time which explains why a lot of companies shy away from it. But the right intel can accelerate your business multiple orders of magnitude by informing - priorit......Read More
2081 Views
Surachita Bose
Iterable Senior Director of Product Marketing • September 22
Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value casting. * Socialize: Schedule time (e.g. quarterly cadence) for “Lunch and learn” sessions that anyone across the org can join ......Read More
1238 Views
Surachita Bose
Iterable Senior Director of Product Marketing • September 22
My bias is towards conducting in-house research first to establish the foundations and get crisp on the business subjective, research questions, target personas … what we need to learn, who are we targeting, and why. I’ve found that you can get a reasonable distance with a structured approach to ......Read More
1159 Views
Credentials & Highlights
Senior Director of Product Marketing at Iterable
Formerly Uber, Twilio, Intuit, Accenture, Gates Foundation
Top Product Marketing Mentor List
Studied at Wharton Business School, MBA
Lives In San Mateo, California
Hobbies include Music, Theatre, Design wonk
Knows About Industry Product Marketing, Product Marketing 30/60/90 Day Plan, Market Research, Mes......more