AMA: Iterable Senior Director of Product Marketing, Surachita Bose on Product Marketing Career Path

I'm researching the pros/cons of taking an industry solution focused career path in PMM (e.g. PMM specifically focusing on Banking/Financial Services, Insurance vertical;) Curious to hear opinions about this career path, progression, and opportunities. What are some of the shifts you've noticed in the PMM-world for career paths. For example, PLG and hybrid motion seems to be the latest career trends. I can see how specializing in a specific vertical provides some exclusivity and depth of knowledge that can be hard to come by (and potentially in high demand?). I can also see how the specialization would be an easy cut in an acquisition or if a company is struggling financially. Obviously, we do what we can to prove the value of our contributions and protect against this potential. Any thoughts or opinions? Also would love any suggestions for PMMs to research further who may have gone down this path.

Every company I've worked for has had a crazy amount of work to do, and PMM inherently has a lot of asks and stakeholders they're working with. Is it possible to work 40-45 hours a week in PMM in B2B tech?!

Concerned it's somehow jeopardizing my job search (laid off a month ago in a bloodbath)