AMA: Iterable Senior Director of Product Marketing, Surachita Bose on Product Marketing Career Path
December 4 @ 9:00AM PST
Register for AMA
We will email you Surachita's answers
to these questions after the event in case you can't make it.
What does the first day as a product marketing manager look like?
what should i do and what should be expected
What Pros/Cons Exist for Industry-Specific PMM Career Path?
I'm researching the pros/cons of taking an industry solution focused career path in PMM (e.g. PMM specifically focusing on Banking/Financial Services, Insurance vertical;)
Curious to hear opinions about this career path, progression, and opportunities. What are some of the shifts you've noticed in the PMM-world for career paths. For example, PLG and hybrid motion seems to be the latest career trends.
I can see how specializing in a specific vertical provides some exclusivity and depth of knowledge that can be hard to come by (and potentially in high demand?). I can also see how the specialization would be an easy cut in an acquisition or if a company is struggling financially.
Obviously, we do what we can to prove the value of our contributions and protect against this potential.
Any thoughts or opinions? Also would love any suggestions for PMMs to research further who may have gone down this path.
How do you be a high performer while maintaining good work/life balance in PMM in B2B tech?
Every company I've worked for has had a crazy amount of work to do, and PMM inherently has a lot of asks and stakeholders they're working with. Is it possible to work 40-45 hours a week in PMM in B2B tech?!
How do you think about balancing your time between meetings, emails, and work that needs to be done with relationship building and even trying to ensure you still have personal time?
How do I clearly define my role at a startup organization that uses me as a catch all?
To be successful, do I need to sit within leadership to hear all the information firsthand and decide what’s most important?
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part.
I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
What is an effective way to position myself with a background in brand-side insights, PMM for 3.5 years? Proving harder than I'd thought.
Is it necessary to be a verbose voice on LinkedIn to be a PMM? I consume it but just don't love doing it.
Concerned it's somehow jeopardizing my job search (laid off a month ago in a bloodbath)
How would you advise a recent university graduate to break into product marketing?
I am a Psychology student about to graduate in a few months, and am looking for insight into how I can grow skills relevant to product marketing and look for experience.