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Tamara Grominsky

AMA: Kajabi VP Product Marketing & Lifecycle, Tamara Grominsky on Pricing and Packaging

September 14 @ 9:00AM PST
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Kajabi VP Product Marketing & Lifecycle, Tamara Grominsky on Pricing and Packaging
Top Questions
What are some resources you refer to when thinking about pricing & packaging? It's a new area for me and I'm not sure how to get started.
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: * Price Intelligently/Profitwell blog - https://www.profitwell.com/recur/all/tag/pricing * Handbook on the Psychology of Pricing......Read More
676 Views
2 requests
How do I decide whether to publish pricing on my company's website?
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
Deeply understand your target customer and their buying preferences. How do they want to purchase from you? Will knowing the price up front help in the buying process? Are you losing out on prospects because you aren't transparent about the price? Start with customer research and let the custo......Read More
277 Views
2 requests
What potential risks or pitfalls does one need to know before starting a pricing overhaul?
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
This will vary business by business based on your market position, your target customer profile, your go-to-market motion, and more. But in general, I usually highlight a few areas of concern for folks to be aware of before they jump into a pricing project: 1. Don't do everything alone. Pr......Read More
672 Views
3 requests
How many price points and packages should I offer customers?
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
There is no one correct answer to this, unfortunately. There isn't a perfect number of pricing tiers that will unlock growth, but some research has been done that you can use as a starting point. Many people reference the power of three, and the popular good, better, best pricing strategy. Thi......Read More
360 Views
2 requests
How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?
B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition play? An expansion or ARPU play? This should help to guide how you frame the opportunity.  If you're torn between a few pote......Read More
771 Views
2 requests
How product marketing can initiate pricing and packaging conversations cross-functionally? Who all should be involved in a council to discuss and sign off?
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
There are several different triggers that could spark this converstion - the launch of a new product/feature that is monetizable, competitive movement in the market, the decision to pursue a new adjacent market, an acquisition of a company, major changes in a key business metric, etc. In any w......Read More
669 Views
2 requests
For the first time we want to approach monetization in a structured way. So we're planning to run our first ever pricing project. How do we structure such a project?
Tamara Grominsky
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 15
Taking the time to build out a structured plan is an amazing first step to ensure your project is successful - so happy to hear you're thinking about this from the beginning. I like to think about pricing projects in 5 phases: Goal Setting, Research, Strategy Development, Testing, Go-to-Market......Read More
697 Views
3 requests