AMA: Kajabi VP Product Marketing & Lifecycle, Tamara Grominsky on Pricing and Packaging

Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: Price In...

This will vary business by business based on your market position, your target customer profile, your go-to-market motion, and more. But in general, I usually highlight ...

Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition ...

Deeply understand your target customer and their buying preferences. How do they want to purchase from you? Will knowing the price up front help in the buying process? Ar...

There is no one correct answer to this, unfortunately. There isn't a perfect number of pricing tiers that will unlock growth, but some research has been done that you can...

There are several different triggers that could spark this converstion - the launch of a new product/feature that is monetizable, competitive movement in the market, the ...

Taking the time to build out a structured plan is an amazing first step to ensure your project is successful - so happy to hear you're thinking about this from the beginn...