Tamara Grominsky

Vice President, Strategic Growth

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways.
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"We use a process that takes into consideration three different steps. And those steps are volume, performance, and potential. So the first thing we do is we really look at volume, and this means we're pulling a bunch of different data on all of our current and past customers."

Product Marketing Life | Tamara Grominsky, Unbounce

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/   Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky Questions covered in this episode:<ol>
<li>How’d you get into product marketing? </li>
<li>What is segmentation?</li>
<li>Why should you do it?</li>
<li>Why does it work? </li>
<li>Why can it be applied? How does it come to life? </li>
<li>how can a PMM lead this exercise at their own company?</li>
<li>What kind of tools do I need to do this well? </li>
<li>What teams do I partner with? </li>
<li>What does good look like how do I measure it? </li>
<li>What mistakes do people make? </li>
<li>How can people learn more about this? </li>
<li>What’s your outlook on the career of product marketing?</li>
</ol>

Tamara Grominsky

Tamara Grominsky

Podcast: Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce

Podcast: Product Marketing Life | Tamara Grominsky, Unbounce