
Tamara Grominsky
VP Product Marketing & Lifecycle, Kajabi
Content

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • May 11
Product Marketing and Customer Marketing go together like peanut butter and jelly! I just love to see the two teams working side by side, regardless of who they report into. Product Marketing should be the expert on the "target market" - by this I mean the core markets, customer segments and ......Read More
623 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • May 11
I would argue that the definition of product marketing remains the same regardless of go-to-market motion. At it's core, product marketing is about identifying the right customer and markets that find your product valuable, positioning and packaging that value in a compelling way, and then drivin......Read More
547 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • May 11
I've seen this done successfully a number of different ways. Here are a few common ones: 1. Usage - What is the % of your sales team that is using the content and collateral you are creating. If you use a competitive enablement tool like Klue, you'll be able to track usage and adoption ......Read More
469 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition play? An expansion or ARPU play? This should help to guide how you frame the opportunity. If you're torn between a few pote......Read More
458 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • May 11
In the beginning, you'll most likely have a smaller PMM team - maybe with just one PMM. That means you'll need a well-rounded PMM generalist. Someone who is comfortable taking on everything from product launch to sales enablement to segmentation. Prioritization will be key to make sure the team i......Read More
451 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • May 11
This is going to depend entirely on the growth stage of your business and the health of your customer base. If you're a startup, you'll need to focus on getting new customers in the door. But, if those prospects or trialers aren't converting into paying customers, or are churning out rapidly i......Read More
402 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Taking the time to build out a structured plan is an amazing first step to ensure your project is successful - so happy to hear you're thinking about this from the beginning. I like to think about pricing projects in 5 phases: Goal Setting, Research, Strategy Development, Testing, Go-to-Market......Read More
397 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
This will vary business by business based on your market position, your target customer profile, your go-to-market motion, and more. But in general, I usually highlight a few areas of concern for folks to be aware of before they jump into a pricing project: 1. Don't do everything alone. Pr......Read More
382 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: * Price Intelligently/Profitwell blog - https://www.profitwell.com/recur/all/tag/pricing * Handbook on the Psychology of Pricing......Read More
371 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • November 4
Competitive intel for pricing will vary based on the type of industry you're in, as well as the go-to-market motion. If you're competing in sales-led go-to-market motion and Enterprise market, it will be significantly more difficult to gather intel on pricing as it won't be easily located on ......Read More
371 Views
Credentials & Highlights
VP Product Marketing & Lifecycle at Kajabi
Knows About Product Marketing Career Path, Self-Serve Product Marketing, Pricing and Packaging, G......more