Tamara Grominsky

Tamara Grominsky

Chief Strategy Officer, Unbounce

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Tamara Grominsky
Chief Strategy Officer
This is going to depend entirely on the growth stage of your business and the health of your customer base. If you're a startup, you'll need to focus on getting new customers in the door. But, if those prospects or trialers aren't converting into paying customers, or are churning out rapidly i...more
Tamara Grominsky
Chief Strategy Officer
It's a great time to get into Product Marketing - demand is high, and supply is low.  In my experience, great PMMs and PMs come from a wide variety of backgrounds, so there is no "one perfect path". They key is to take your existing skills and knowledge and position it in a way that matches th...more
Tamara Grominsky
Chief Strategy Officer
Product Marketing and Customer Marketing go together like peanut butter and jelly! I just love to see the two teams working side by side, regardless of who they report into.  Product Marketing should be the expert on the "target market" - by this I mean the core markets, customer segments and ...more
Tamara Grominsky
Chief Strategy Officer
I've seen this done successfully a number of different ways. Here are a few common ones: 1. Usage - What is the % of your sales team that is using the content and collateral you are creating. If you use a competitive enablement tool like Klue, you'll be able to track usage and adoption ...more
Tamara Grominsky
Chief Strategy Officer
I would argue that the definition of product marketing remains the same regardless of go-to-market motion. At it's core, product marketing is about identifying the right customer and markets that find your product valuable, positioning and packaging that value in a compelling way, and then drivin...more
Tamara Grominsky
Chief Strategy Officer
In the beginning, you'll most likely have a smaller PMM team - maybe with just one PMM. That means you'll need a well-rounded PMM generalist. Someone who is comfortable taking on everything from product launch to sales enablement to segmentation. Prioritization will be key to make sure the team i...more
sharebird
Tamara Grominsky
Chief Strategy Officer
sharebird
Tamara Grominsky
Chief Strategy Officer
Credentials & Highlights
Chief Strategy Officer at Unbounce
Top Product Marketing Mentor List
Product Marketing AMA Contributor