Tamara Grominsky

In the beginning, you'll most likely have a smaller PMM team - maybe with just one PMM. That means you'll need a well-rounded PMM generalist. Someone who is comfortable t...

I've seen this done successfully a number of different ways. Here are a few common ones: Usage - What is the % of your sales team that is using the content and collatera...

I would argue that the definition of product marketing remains the same regardless of go-to-market motion. At it's core, product marketing is about identifying the right ...

Product Marketing and Customer Marketing go together like peanut butter and jelly! I just love to see the two teams working side by side, regardless of who they report in...

Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition ...

Taking the time to build out a structured plan is an amazing first step to ensure your project is successful - so happy to hear you're thinking about this from the beginn...

Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: Price In...

There are several different triggers that could spark this converstion - the launch of a new product/feature that is monetizable, competitive movement in the market, the ...

This will vary business by business based on your market position, your target customer profile, your go-to-market motion, and more. But in general, I usually highlight ...

It's a great time to get into Product Marketing - demand is high, and supply is low. In my experience, great PMMs and PMs come from a wide variety of backgrounds, so th...