This is going to depend entirely on the growth stage of your business and the
health of your customer base.
If you're a startup, you'll need to focus on getting new customers in the door.
But, if those prospects or trialers aren't converting into paying customers, or
are churning out rapidly i...more
It's a great time to get into Product Marketing - demand is high, and supply is
In my experience, great PMMs and PMs come from a wide variety of backgrounds, so
there is no "one perfect path". They key is to take your existing skills and
knowledge and position it in a way that matches th...more
Product Marketing and Customer Marketing go together like peanut butter and
jelly! I just love to see the two teams working side by side, regardless of who
they report into.
Product Marketing should be the expert on the "target market" - by this I mean
the core markets, customer segments and ...more
I've seen this done successfully a number of different ways. Here are a few
1. Usage - What is the % of your sales team that is using the content and
collateral you are creating. If you use a competitive enablement tool like
Klue, you'll be able to track usage and adoption ...more
I would argue that the definition of product marketing remains the same
regardless of go-to-market motion. At it's core, product marketing is about
identifying the right customer and markets that find your product valuable,
positioning and packaging that value in a compelling way, and then drivin...more
In the beginning, you'll most likely have a smaller PMM team - maybe with just
one PMM. That means you'll need a well-rounded PMM generalist. Someone who is
comfortable taking on everything from product launch to sales enablement to
segmentation. Prioritization will be key to make sure the team i...more
Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
Connect with Tamara on LinkedIn here:
Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky
Questions covered in this episode:
1. How’d you get into product marketing?
2. What is segmentation?
3. Why should you do it...more
Product Marketing Life | Tamara Grominsky, Unbounce
We take a deep dive into customer segmentation with Unbounce's Director of
Product Marketing, Tamara Grominsky. From processes to filters to influencing
the roadmap to reviewing to reporting, this show's jam-packed with tonnes of
action-led takeaways. --- "We use a process that takes into conside...more