Taking the time to build out a structured plan is an amazing first step to ensure your project is successful - so happy to hear you're thinking about this from the beginning.
I like to think about pricing projects in 5 phases: Goal Setting, Research, Strategy Development, Testing, Go-to-Market.
First, you want to ensure you start the project by setting a clear objective and aligning on the measures of success with all stakeholders. Once you’ve finalized the goal and KPIs, you’re ready to begin drafting your qualitative and quantitative research plan.
Your research plan should outline the different areas of research, as well as the techniques you’d like to use - ie. Van Westendorp, Conjoint, etc. Once you've completed your research, you can bring together all of the insights to help guide your monetization strategy.
But, before you jump right into go-to-market, it's important to start testing some of your hypotheses. Even with a research-backed strategy, you'll never know how the market will actually respond. Test in phases and then scale go-to-market from there!