AMA: Klaviyo Former VP-Product Marketing, Sahil Sethi on Product Marketing interviews
November 22 @ 10:00AM PT
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
My favorite question is very simple I ask them “Can you pitch me your product?” (if they come from any marketing role) It allows me to understand their storytelling ski...
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
I think the best product marketing candidates have three things in common They are strong on the core requirements for the role. In most cases, it involves a degree of c...
1392 Views
1 request
How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
As long as you have generally worked in functions in or adjacent to product marketing (e..g content, campaigns, market research etc.), my guidance is to always use one re...
2392 Views
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What technical questions can we expect for product marketing interviews?
e.g. do we need to do a case study, draw insights from looking at data, etc.
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
For interviews for tenured PMMs (e.g. team leads/managers, or principal PMMs /senior ICs) , it is a common practice to ask for a case study or presentation based on a rea...
1709 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
“Tell me about a time when you dealt with professional failure” “Tell me about a time when you had to work with an underperforming direct report ?” “Tell me about a time...
979 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Note - I don’t always look for autonomy unless I believe it is a key requirement for the role. Many PMM roles require more execution skills, a hustle mindset and someone ...
709 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
MBA certainly provides access to a network and usually a world-class quality education and introduction to marketing frameworks which are useful in any marketing job. But...
1810 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
As a hiring manager, I often ask candidates for these exercises if I feel like I need to better understand their thought process. This comes in the form of question promp...
1798 Views
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How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
This is such a good question There are many ways to demonstrate success of messaging/positioning work Talk through the process - Explain your approach to developing mess...
3583 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
For tenured PMM roles (e.g. team leads/directors or senior/principal PMMs who may not be team leads), I do ask for an assignment We usually give an open question that mi...
3582 Views
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How do you enable your teams to win when faced with other competitors in your space?
Which materials/key points/key themes you work on for them to know how to show your tool is better that the competitors'?
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Differentiators Good messaging smartly incorporates differentiators. Yes messaging is about the outcomes and benefits, it is about the category and the disruptions , it ...
1578 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Not being able to strongly respond to the question “Can you pitch your product to me ?” Not being ready with good writing samples Not coming with strong examples of your...
4137 Views
3 requests
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
Good question. As PMMs, our roles touch so many aspects of the company that ROI could be hard to define. My advice to every PMM is to think through the impact of their wo...
2454 Views
3 requests