AMA: Lattice VP Product Marketing, Emi Hofmeister on Market Research
April 29 @ 10:00AM PT
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Zuora VP Product Marketing • 11mo
Love this question. There's no single research formula that works across every product launch or big idea. And the type of research I choose depends on what I need to lea...
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How do approach market research, step-by-step? When do you know you've done "enough" research to share insights and recommended actions to the team?
Market research is really broad - how do you structure approaching market research so you don't boil the ocean and balance depth with getting something out the door quickly?
Zuora VP Product Marketing • 11mo
While there's no single blueprint for market research, here are the steps I come back to most often: Start with a strong hypotheses: This is one of the most important, an...
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Zuora VP Product Marketing • 11mo
I've never thought about market research as being a perpetrator of buzz words, more so an aid to help you identify and get rid of buzz words. That said, there are certain...
623 Views
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Zuora VP Product Marketing • 11mo
Oooh, I would like to see other answers to this question. The resources I gravitate toward include:AI: Chat GPT, especially Deep Research, can take you pretty far with re...
750 Views
1 request