AMA: Lightning AI Senior Director, Product Marketing, Bruce Lin on Establishing Product Marketing
June 27 @ 10:00AM PT
View AMA Answers
Lightning AI Senior Director, Product Marketing • 1y
In this scenario, I think it can be helpful to explore initiating a product marketing function from other disciplines in addition to Product. Since product management and...
1324 Views
2 requests
Lightning AI Senior Director, Product Marketing • 1y
I don't think there's a great one-size-fits-all answer for PMM team sizes relative to the size of the company. This is often highly dependent on what other marketing disc...
877 Views
2 requests
Lightning AI Senior Director, Product Marketing • 1y
PMMs often play a jack-of-all-trades role, so it's hard to say what things PMM should absolutely not do. Especially at earlier stage companies, PMMs are often brought in ...
957 Views
2 requests
How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
Lightning AI Senior Director, Product Marketing • 1y
I think one of the hardest things to do when transitioning from being the first/sole PMM to bringing on a team is sharing the foundational knowledge around the audience, ...
854 Views
2 requests
How do you introduce Product Marketing functionality in an organization that lacks the relationship with Product Management?
Still in startup mode, our Product Managers are very tactical and development focused. They don't have the ability to work directly with Marketing on positioning, messaging or competitive analysis. Essentially, reactive. How do you suggest creating a Product Marketing workflow that helps close this gap?
Lightning AI Senior Director, Product Marketing • 1y
As a product marketer, your relationship with Product is one of, if not the most, critical ones to build. If you find yourself in an organization where there isn't an exi...
2748 Views
3 requests