Bruce Lin

Senior Director, Product Marketing, Lightning AI

Content

How do you introduce Product Marketing functionality in an organization that lacks the relationship with Product Management?

Bruce Lin

Lightning AI Senior Director, Product Marketing • 1y

As a product marketer, your relationship with Product is one of, if not the most, critical ones to build. If you find yourself in an organization where there isn't an exi...

2749 Views

How would you establish Product Marketing in a 500-employee company from within the product team that only focuses on product development without influence over marketing and sales?

Bruce Lin

Lightning AI Senior Director, Product Marketing • 1y

In this scenario, I think it can be helpful to explore initiating a product marketing function from other disciplines in addition to Product. Since product management and...

1329 Views

What functional work do you prioritize as a PMM? Anything you should NOT focus on initially?

Bruce Lin

Lightning AI Senior Director, Product Marketing • 1y

PMMs often play a jack-of-all-trades role, so it's hard to say what things PMM should absolutely not do. Especially at earlier stage companies, PMMs are often brought in ...

962 Views

What PMM team sizes and roles have you seen in relation to overall company and sales size, or other markers.

Bruce Lin

Lightning AI Senior Director, Product Marketing • 1y

I don't think there's a great one-size-fits-all answer for PMM team sizes relative to the size of the company. This is often highly dependent on what other marketing disc...

882 Views

How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?

Bruce Lin

Lightning AI Senior Director, Product Marketing • 1y

I think one of the hardest things to do when transitioning from being the first/sole PMM to bringing on a team is sharing the foundational knowledge around the audience, ...

856 Views