AMA: LinkedIn Former Head of Product Marketing, EMEA and LATAM, Robert McGrath on Product Marketing Soft and Hard Skills
May 11 @ 10:00AM PT
View AMA Answers
How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.
Deel Head of Global Marketing + Expansion • 5y
Bring your behaviours into your answers. The relationships you've built, the challenging people you've persuaded etc. It's important to be clear on the activity and the t...
1798 Views
2 requests
Deel Head of Global Marketing + Expansion • 5y
A lot depends on the type of role. In general hard skills is where a lot of hiring managers would edge towards as it ensures the technicality of the role can be carried o...
1221 Views
3 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Deel Head of Global Marketing + Expansion • 5y
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge a...
1137 Views
4 requests
Deel Head of Global Marketing + Expansion • 5y
Prove your passion for the customer. Demonstrate how you've set out to understand their needs and challenges, and how you solved them in your past roles. The importance o...
642 Views
1 request
Deel Head of Global Marketing + Expansion • 5y
Research, and come with a growth mindset! Look and listen to what competitors in your market are doing. How does their messaging make you feel, how does it relate to your...
2118 Views
3 requests
Deel Head of Global Marketing + Expansion • 5y
Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's ...
3599 Views
6 requests
Deel Head of Global Marketing + Expansion • 5y
Having a culture of openness and transparency across the team. Strong support in the development and alignment with each individual PMMs career & skill development ro...
715 Views
1 request