Robert McGrath

Head of Global Marketing + Expansion, Deel

Content

What hard skills are must haves vs nice to have, to be a Product Marketing leader?

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's within sales enabling a narrative or USP, or in your day-to-day communications with internal leaders. Being clear, empathic to the ......Read More

2771 Views

How would you recommend Product Marketing Managers improve their messaging skills?

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

Research, and come with a growth mindset! Look and listen to what competitors in your market are doing. How does their messaging make you feel, how does it relate to your own organisation's. Why do customer go with them versus you? Also, and something that often goes overlooked; we're all con......Read More

1771 Views

I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

Bring your behaviours into your answers. The relationships you've built, the challenging people you've persuaded etc. It's important to be clear on the activity and the task, but ensure, within the STAR framework, you're not only answering the "what" you did but the "how" you did it. As an in......Read More

1075 Views

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge and experience of this to influence the likes of product launch strategies. For example, if you're in sales enablement you have ......Read More

965 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

A lot depends on the type of role. In general hard skills is where a lot of hiring managers would edge towards as it ensures the technicality of the role can be carried out. Soft skills are also vitally important and shouldn't be ignored. For soft skills, in a cross-functional role, it's virtuall......Read More

656 Views

How do you retain good talent, especially when Product Marketing role are in such high demand across the industry

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

Having a culture of openness and transparency across the team. Strong support in the development and alignment with each individual PMMs career & skill development roadmap. Finally, you offer interesting and stretching projectsthat spike passions and, as a manager, give your team the guardrails t......Read More

630 Views

What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?

Robert McGrath

Deel Head of Global Marketing + Expansion • May 11

Prove your passion for the customer. Demonstrate how you've set out to understand their needs and challenges, and how you solved them in your past roles. The importance of messaging and positioning in your day-to-day, and how that's driven success is another angle to call out. If you're breaking ......Read More

538 Views

Video: How GTM works in other markets outside the USA - with Robert McGrath, Head of PMM at Linkedin

How do you communicate with an international team and bring a product to market with a truly multicultural and multilingual team? In this conversation on The Essential GTM show produced by SHarebird, I sit down with Robert McGrath, the Head of Product Marketing EMEA & LATAM, Talent Solutions at L......more