Robert McGrath
Vice President Global Marketing, CalypsoAI
Content
Video: How GTM works in other markets outside the USA - with Robert McGrath, Head of PMM at Linkedin
Vice President Global Marketing
Prove your passion for the customer. Demonstrate how you've set out to
understand their needs and challenges, and how you solved them in your past
roles. The importance of messaging and positioning in your day-to-day, and how
that's driven success is another angle to call out. If you're breaking ...more
Vice President Global Marketing
Having a culture of openness and transparency across the team. Strong support in
the development and alignment with each individual PMMs career & skill
development roadmap. Finally, you offer interesting and stretching projectsthat
spike passions and, as a manager, give your team the guardrails t...more
Vice President Global Marketing
Bring your behaviours into your answers. The relationships you've built, the
challenging people you've persuaded etc. It's important to be clear on the
activity and the task, but ensure, within the STAR framework, you're not only
answering the "what" you did but the "how" you did it.
As an in...more
Vice President Global Marketing
There are multiple ways I'd suggest doing this. One approach is to use the
current area that you're focused on i.e. sales enablement, and how you can use
your knowledge and experience of this to influence the likes of product launch
strategies. For example, if you're in sales enablement you have ...more
Vice President Global Marketing
A lot depends on the type of role. In general hard skills is where a lot of
hiring managers would edge towards as it ensures the technicality of the role
can be carried out. Soft skills are also vitally important and shouldn't be
ignored. For soft skills, in a cross-functional role, it's virtuall...more
Vice President Global Marketing
Research, and come with a growth mindset! Look and listen to what competitors in
your market are doing. How does their messaging make you feel, how does it
relate to your own organisation's. Why do customer go with them versus you?
Also, and something that often goes overlooked; we're all con...more
Vice President Global Marketing
Presentation & communication skills are at the top of my list as must-haves. In
Product Marketing, you're forever positioning your team and its value. Whether
that's within sales enabling a narrative or USP, or in your day-to-day
communications with internal leaders. Being clear, empathic to the ...more
Credentials & Highlights
Vice President Global Marketing at CalypsoAI
Product Marketing AMA Contributor
Lives In Dublin