Robert McGrath

Presentation & communication skills are at the top of my list as must-haves. In Product Marketing, you're forever positioning your team and its value. Whether that's ...

Research, and come with a growth mindset! Look and listen to what competitors in your market are doing. How does their messaging make you feel, how does it relate to your...

Bring your behaviours into your answers. The relationships you've built, the challenging people you've persuaded etc. It's important to be clear on the activity and the t...

A lot depends on the type of role. In general hard skills is where a lot of hiring managers would edge towards as it ensures the technicality of the role can be carried o...

There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge a...

Having a culture of openness and transparency across the team. Strong support in the development and alignment with each individual PMMs career & skill development ro...

Prove your passion for the customer. Demonstrate how you've set out to understand their needs and challenges, and how you solved them in your past roles. The importance o...