AMA: LogDNA Director of Product Marketing, Alissa Lydon on Competitive Positioning
April 27 @ 10:00AM PT
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š Alissa Lydon
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
ā¢ š Based in: SF Bay Area
ā¢ š§ Top of mind: How AI is changing the marketing craft.
ā¢ š¬ Ask me about: What book I'm reading now.
ā¢ š¦ Fun fact: I won a gold medal playing softball for Team USA!
ā¢ š Based in: SF Bay Area
ā¢ š§ Top of mind: How AI is changing the marketing craft.
ā¢ š¬ Ask me about: What book I'm reading now.
ā¢ š¦ Fun fact: I won a gold medal playing softball for Team USA!
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 5y
I am hoping that some of my other answers have made this clear, but in case they haven't - market research, just like everything else in Product Marketing, is a team spor...
526 Views
2 requests
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 5y
I think with anything you do in Product Marketing, you first have to understand what your goals are to avoid being completely consumed by the task at hand. This includes ...
1231 Views
3 requests
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 5y
Market and competitive analysis can sometimes feel overwhelming. With so many sources to keep track of, and new competitors popping up all the time, it can be a full time...
1163 Views
5 requests
What do you use or do to get people to buy into your positioning plans and consistently using them?
The product marketers job typically revolves around positioning a product. Sometimes, it can be difficult to align sales, marketing, and product teams around your positioning.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 5y
Two words: customer stories! Product Marketers need to make sure that everyone is united in telling the same story about our product and its value. I always think of it l...
634 Views
3 requests
How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 5y
When I am looking for messaging and positioning validation from outside the org, I find that people engage more with a story than with a static framework. And as far as s...
1503 Views
2 requests
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 5y
At its most basic, messaging is about answering 3 key prompts: What is the problem facing the market today? What solution (generally) will help solve this problem? What...
2327 Views
3 requests