AMA: LogDNA Director of Product Marketing, Alissa Lydon on Product Launches
May 5 @ 9:00AM PT
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👋 Alissa Lydon
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI is changing the marketing craft.
• 💬 Ask me about: What book I'm reading now.
• 🍦 Fun fact: I won a gold medal playing softball for Team USA!
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI is changing the marketing craft.
• 💬 Ask me about: What book I'm reading now.
• 🍦 Fun fact: I won a gold medal playing softball for Team USA!
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
Just like in marketing, sales enablement is all about knowing your audience. At the top level, that means understanding what motivates them (i.e. closing more deals, expa...
1312 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
One word: retrospectives! For me, the success or failure of a single launch isn't as important as what we learn along the way. However, in every company I have been at th...
436 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
I always tell my PMs that the earlier PMM is looped into feature development planning, the better. Of course, we want enough lead time to prep for a successful launch. Bu...
339 Views
1 request
How can I use data for creating an ICP (instead of just relying on SMarketing brainstorming sessions?
There has got to be a better way to develop an ICP for ABM. I get the value of teamwork and collaboration, but sales people are (understandably) biased, and more importantly "classically conditioned" over time.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
Let the data tell the story of your ICP! Use your existing customer base as a starting point. Take your best customers and look at them in aggregate - what patterns emerg...
1447 Views
1 request
What template (or suite of templates) have you found to be most useful for launch planning and maintaining alignment & visibility across a variety of (very!) busy cross-functional stakeholders?
Specifically across the variety of workstreams that result from a launch plan
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
For organizing and keeping track of launch activities, I created templates that I have carried with me from company to company. They contain all of the best elements from...
1361 Views
2 requests
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
For new products and major features, I find it invaluable to go through a complete messaging exercise. This is an iterative process that involves collaboration with Produ...
1644 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
There are two levers I think about when deciding how we should measure launch success: Are users successfully adopting the product/feature? Are we successfully attractin...
1287 Views
1 request