AMA: Loom Head of Product Marketing, Julia Szatar on Messaging

Start by defining the personas and the top-level narrative of the product. Who is it for? What is the problem statement? What is the value prop? What are the key bene...

We are still working on refining our process here, however, our usual process is to attend the commercial team all-hands to notify them of any new messaging guides and ma...

This is mostly just practice, start writing, and keep writing. However, some specific things you could do include: Actively consume other marketing content. For example ...

a/b testing emails and landing pages using an agency to survey audiences for large brand campaigns direct user interviews interviewing your frontline teams competitive r...

This is the same as generally testing your messaging, but just segmenting your tests per audience or persona. a/b testing emails and landing pages using an agency to sur...

We are actively thinking through this at Loom and it's not easy! It;s is about creating channels/spaces for the different audiences and making it easy for each audience t...

a/b testing emails and landing pages using an agency to survey audiences for large brand campaings direct user interviews interviewing your frontline teams competitive...

Since you will have a lot of different messages with potentially different audiences building some sort of matrix can help you make sure everything is cohesive. I persona...