AMA: Loom Head of Product Marketing, Julia Szatar on Messaging
December 2 @ 10:00AM PT
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What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch?
For marketing materials like website and press releases, do we need to stay focused on messaging for the end-users only?
Tavus Head of Marketing • 4y
Start by defining the personas and the top-level narrative of the product. Who is it for? What is the problem statement? What is the value prop? What are the key bene...
1525 Views
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Tavus Head of Marketing • 4y
We are still working on refining our process here, however, our usual process is to attend the commercial team all-hands to notify them of any new messaging guides and ma...
769 Views
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Tavus Head of Marketing • 4y
This is mostly just practice, start writing, and keep writing. However, some specific things you could do include: Actively consume other marketing content. For example ...
957 Views
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Tavus Head of Marketing • 4y
a/b testing emails and landing pages using an agency to survey audiences for large brand campaigns direct user interviews interviewing your frontline teams competitive r...
472 Views
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Tavus Head of Marketing • 4y
This is the same as generally testing your messaging, but just segmenting your tests per audience or persona. a/b testing emails and landing pages using an agency to sur...
708 Views
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Tavus Head of Marketing • 4y
We are actively thinking through this at Loom and it's not easy! It;s is about creating channels/spaces for the different audiences and making it easy for each audience t...
768 Views
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Tavus Head of Marketing • 4y
a/b testing emails and landing pages using an agency to survey audiences for large brand campaings direct user interviews interviewing your frontline teams competitive...
899 Views
2 requests
What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.
Also looking for reference materials to help guide this process
Tavus Head of Marketing • 4y
Since you will have a lot of different messages with potentially different audiences building some sort of matrix can help you make sure everything is cohesive. I persona...
949 Views
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