One question to start with is – is the goal to target existing customers or attract new ones (or both)? Then figure out where that audience is and how you can most effectively reach them.  Another is resourcing and scope - what can you pull off in the timeframe you have, and prioritize from ther...more

Product announcements are a growth lever, and everything the product team ships is a marketing opportunity. But, not all opportunities should be treated equally, especially if your product team is shipping at a high velocity (like we do at Loom).   We use a tiering system from 1-4, 1 being the m...more