One question to start with is – is the goal to target existing customers or
attract new ones (or both)? Then figure out where that audience is and how you
can most effectively reach them.
Another is resourcing and scope - what can you pull off in the timeframe you
have, and prioritize from ther...more
Product announcements are a growth lever, and everything the product team ships
is a marketing opportunity. But, not all opportunities should be treated
equally, especially if your product team is shipping at a high velocity (like we
do at Loom).
We use a tiering system from 1-4, 1 being the m...more