Julia Szatar

Usually, your existing customers are the most impacted by pricing and packaging changes – so you may need to focus on communicating any updates clearly to your users. If ...

One question to start with is – is the goal to target existing customers or attract new ones (or both)? Then figure out where that audience is and how you can most effect...

There are three things to focus on: process, qualitative, and quantitative. A launch is very cross-functional – so you can ask yourself, how did the process go? Are there...

Start by defining the personas and the top-level narrative of the product. Who is it for? What is the problem statement? What is the value prop? What are the key bene...

It depends on your resources and the skills of your team. A larger company might be able to tap into more channels successfully or might already have more users and so t...

One example is not identifying a potential risk and failing to address it proactively, then having it flare up during the launch. We've had this happen before when we ha...

See answer about Launch Frameworks! Product announcements are a growth lever, and everything the product team ships is a marketing opportunity. But, not all opportunities...

The general timing is mostly driven by the product team and then the specifics around it are driven by the PMM team to try to optimize. We want to launch as close to the ...

This starts with aligning with the product on what this means for your product and company. This probably involves meeting live to discuss the product direction etc. Mor...

This is mostly just practice, start writing, and keep writing. However, some specific things you could do include: Actively consume other marketing content. For example ...