Julia Szatar

* a/b testing emails and landing pages * using an agency to survey audiences for large brand campaigns * direct user interviews * interviewing your frontline teams * competitive research Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve it...more

Since you will have a lot of different messages with potentially different audiences building some sort of matrix can help you make sure everything is cohesive. I personally love using tables for this kind of thing (a spreadsheet works, or building out tables in a doc, you can even make the page ...more

This is the same as generally testing your messaging, but just segmenting your tests per audience or persona. * a/b testing emails and landing pages * using an agency to survey audiences for large brand campaings * direct user interviews * interviewing your frontline teams * competitive res...more

* a/b testing emails and landing pages * using an agency to survey audiences for large brand campaings * direct user interviews  * interviewing your frontline teams  * competitive research Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve ...more

We are actively thinking through this at Loom and it's not easy! It;s is about creating channels/spaces for the different audiences and making it easy for each audience to read what is relevant to them. So, for example, you could have different sections on your website for SMBs and Enterprise buy...more

This is mostly just practice, start writing, and keep writing. However, some specific things you could do include: * Actively consume other marketing content. For example subscribe to your favorite brand's emails, competitor emais. Read the content and think about why it is effective/not ...more

We are still working on refining our process here, however, our usual process is to attend the commercial team all-hands to notify them of any new messaging guides and materials and then we record a more in-depth Loom video that walks through the messaging in more detail and with more nuance. We ...more

Start by defining the personas and the top-level narrative of the product.  * Who is it for? * What is the problem statement?  * What is the value prop?  * What are the key benefits? You could start with the buyer and then modify it for the different end-users (or the other way around). The...more