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Julia Szatar

Julia Szatar

Head of Marketing, Tavus

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Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
Usually, your existing customers are the most impacted by pricing and packaging changes – so you may need to focus on communicating any updates clearly to your users. If all the changes are positive (e.g. they get more for the same) your job is much easier. If there are negative impacts, you need......Read More
1980 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
One question to start with is – is the goal to target existing customers or attract new ones (or both)? Then figure out where that audience is and how you can most effectively reach them.  Another is resourcing and scope - what can you pull off in the timeframe you have, and prioritize from ther......Read More
1371 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
There are three things to focus on: process, qualitative, and quantitative. A launch is very cross-functional – so you can ask yourself, how did the process go? Are there improvements to be made for next time? Especially when you are at a startup and the team and processes are still evolving and ......Read More
1046 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
See answer about Launch Frameworks! Product announcements are a growth lever, and everything the product team ships is a marketing opportunity. But, not all opportunities should be treated equally, especially if your product team is shipping at a high velocity (like we do at Loom). We use a tie......Read More
1015 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
It depends on your resources and the skills of your team.  A larger company might be able to tap into more channels successfully or might already have more users and so the launch will inherently be more amplified.  You can still do a successful launch as a small company with some creativity an......Read More
988 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingDecember 2
Start by defining the personas and the top-level narrative of the product.  * Who is it for? * What is the problem statement?  * What is the value prop?  * What are the key benefits? You could start with the buyer and then modify it for the different end-users (or the other way around). The......Read More
988 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingDecember 2
Since you will have a lot of different messages with potentially different audiences building some sort of matrix can help you make sure everything is cohesive. I personally love using tables for this kind of thing (a spreadsheet works, or building out tables in a doc, you can even make the page ......Read More
810 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingDecember 2
* a/b testing emails and landing pages * using an agency to survey audiences for large brand campaings * direct user interviews  * interviewing your frontline teams  * competitive research Sometimes you don't have time to do all of the above and you have to go with your gut and then evolve ......Read More
797 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
Product announcements are a growth lever, and everything the product team ships is a marketing opportunity. But, not all opportunities should be treated equally, especially if your product team is shipping at a high velocity (like we do at Loom).   We use a tiering system from 1-4, 1 being the m......Read More
768 Views
Julia Szatar
Julia Szatar
Tavus Head of MarketingAugust 25
The general timing is mostly driven by the product team and then the specifics around it are driven by the PMM team to try to optimize. We want to launch as close to the product being shipped to get value to our users as soon as we can. However we also want to ensure there is a story that resonat......Read More
728 Views
Credentials & Highlights
Head of Marketing at Tavus
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco
Knows About Product Marketing Soft and Hard Skills, Customer Research, Market Research, Pricing a......more