AMA: Lyft Former Group Product Marketing Manager, Sarah Khogyani on Influencing the Product Roadmap
May 25 @ 10:00AM PT
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👋 Sarah Khogyani Wolf
Hi all, I'm Sarah Khogyani Wolf, Startup Marketing Lead @ Anthropic
• 👋 Based in: Bay Area, CA
• 🧠 Top of mind: Helping startups move faster and grow
• 💬 Ask me about: Claude, building with AI, or anything startup GTM
• 🍦 Fun fact: I have a black belt in karate
• 👋 Based in: Bay Area, CA
• 🧠 Top of mind: Helping startups move faster and grow
• 💬 Ask me about: Claude, building with AI, or anything startup GTM
• 🍦 Fun fact: I have a black belt in karate
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
Product Marketing OKRs are really important to keeping teams focused on driving the most impact for the company. At a Product Marketing OKR level, it often depends on wha...
6923 Views
1 request
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
There are a few reasons I typically observe for why PMMs engage in Marketing before the product is ready for GA (general availability). If there's an alpha/beta stage, PM...
1065 Views
3 requests
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
I mentioned the MRD in previous answers, which I think is great at informing individual projects or initiatives. At a higher strategic level, I find that Product Vision d...
793 Views
1 request
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
I view the role of PMM as a strategic partners to product management, and it's important to have this frame of mine when approaching product teams with learnings. Product...
1537 Views
3 requests
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
My advice would be to build this into your regular team processes. If your company has an OKR setting process, this would be the right time to cross-functionally align wi...
1768 Views
3 requests
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
First, I listen. It's important to understand in depth why these needs/deliverables are being asked of Product Marketing. What is the underlying problem? How can Product ...
2418 Views
2 requests
What's the best way to communicate learnings to product teams?
Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
Communicating customer and market learnings to product teams is something that happens throughout the product development lifecycle. In terms of medium/format, it really ...
1485 Views
7 requests
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
As a strategic partner on the product team, I believe PMMs should be involved throughout the product development lifecycle. For larger initiatives at Lyft, PMMs create ...
1087 Views
4 requests
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
The answer here is investing in the relationship. A PM is a PMM's primary strategic partner in most cases. I advise my team to prioritize the weekly 1:1s or coffee chats....
1384 Views
2 requests