AMA: Lyft Former Group Product Marketing Manager, Sarah Khogyani on Influencing the Product Roadmap
May 25 @ 10:00AM PT
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What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
Product Marketing OKRs are really important to keeping teams focused on driving the most impact for the company. At a Product Marketing OKR level, it often depends on wha...
6676 Views
1 request
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
There are a few reasons I typically observe for why PMMs engage in Marketing before the product is ready for GA (general availability). If there's an alpha/beta stage, PM...
1059 Views
3 requests
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
I mentioned the MRD in previous answers, which I think is great at informing individual projects or initiatives. At a higher strategic level, I find that Product Vision d...
789 Views
1 request
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
I view the role of PMM as a strategic partners to product management, and it's important to have this frame of mine when approaching product teams with learnings. Product...
1529 Views
3 requests
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
My advice would be to build this into your regular team processes. If your company has an OKR setting process, this would be the right time to cross-functionally align wi...
1759 Views
3 requests
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
First, I listen. It's important to understand in depth why these needs/deliverables are being asked of Product Marketing. What is the underlying problem? How can Product ...
2404 Views
2 requests
What's the best way to communicate learnings to product teams?
Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
Communicating customer and market learnings to product teams is something that happens throughout the product development lifecycle. In terms of medium/format, it really ...
1482 Views
7 requests
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
As a strategic partner on the product team, I believe PMMs should be involved throughout the product development lifecycle. For larger initiatives at Lyft, PMMs create ...
1082 Views
4 requests
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
The answer here is investing in the relationship. A PM is a PMM's primary strategic partner in most cases. I advise my team to prioritize the weekly 1:1s or coffee chats....
1380 Views
2 requests