👋 Sarah Khogyani Wolf
Hi all, I'm Sarah Khogyani Wolf, Startup Marketing Lead @ Anthropic
• 👋 Based in: Bay Area, CA
• 🧠 Top of mind: Helping startups move faster and grow
• 💬 Ask me about: Claude, building with AI, or anything startup GTM
• 🍦 Fun fact: I have a black belt in karate
• 👋 Based in: Bay Area, CA
• 🧠 Top of mind: Helping startups move faster and grow
• 💬 Ask me about: Claude, building with AI, or anything startup GTM
• 🍦 Fun fact: I have a black belt in karate
Content
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 10mo
I always start by understanding the structure and maturity of the business and product. If we’re early-stage or pre product-market fit, I embed PMMs directly within produ...
15744 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
Product Marketing OKRs are really important to keeping teams focused on driving the most impact for the company. At a Product Marketing OKR level, it often depends on wha...
6863 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
First, I listen. It's important to understand in depth why these needs/deliverables are being asked of Product Marketing. What is the underlying problem? How can Product ...
2413 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
My advice would be to build this into your regular team processes. If your company has an OKR setting process, this would be the right time to cross-functionally align wi...
1764 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
I view the role of PMM as a strategic partners to product management, and it's important to have this frame of mine when approaching product teams with learnings. Product...
1536 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
Communicating customer and market learnings to product teams is something that happens throughout the product development lifecycle. In terms of medium/format, it really ...
1484 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
The answer here is investing in the relationship. A PM is a PMM's primary strategic partner in most cases. I advise my team to prioritize the weekly 1:1s or coffee chats....
1382 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
As a strategic partner on the product team, I believe PMMs should be involved throughout the product development lifecycle. For larger initiatives at Lyft, PMMs create ...
1084 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
There are a few reasons I typically observe for why PMMs engage in Marketing before the product is ready for GA (general availability). If there's an alpha/beta stage, PM...
1063 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • Apr 30
The biggest thing is building a real partnership with your PM. Not just a weekly check-in, but a relationship where you're in the room when decisions happen. If you're ne...
1000 Views
Credentials & Highlights
Startup Marketing Lead at Anthropic
Formerly Lyft, Atlassian
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In San Francisco, California
Knows About Enterprise Product Marketing, Product Marketing KPI's, B2B Product Marketing KPI's, P...more
Work At Anthropic
Product Marketing Lead, Claude Platform - Cloud
View job