AMA: Lyra Health Group Product Marketing Manager, Arianna Schatzki-McClain on Scaling a Product Marketing Team
November 30 @ 10:00AM PT
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Virta Health Director of Product Marketing • 3y
Top questions depend a bit on the role since I always try to make sure each question is evaluating a specific competency tied to that job. (More on this below). That bein...
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What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
Virta Health Director of Product Marketing • 3y
It depends on a few different factors: How big is the PMM team? How are other teams (sales and product) organized? What are the most important business needs and prior...
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How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?
Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?
Virta Health Director of Product Marketing • 3y
This is a challenge at all size organizations, but certainly hard on small PMM teams. Depending on the larger picture items you are talking about, you may need a lot of t...
488 Views
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Virta Health Director of Product Marketing • 3y
Congrats on growing the team! In a two person team, you have to look at the top priorities, where you can have the biggest impact (where you are uniquely needed the most)...
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Virta Health Director of Product Marketing • 3y
As a PMM, Sales is a main stakeholder that we help support. You can think of them as a "buyer" or consumer of your work so many of the same tactics and best practices tha...
843 Views
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What advise would you give a junior PMM who has minimal GTM experience interviewing for PMM roles?
I want more GTM experience and my current company doesn't have many new launches
Virta Health Director of Product Marketing • 3y
If you don't have the opportunity to manage an entire new product launch, you'll have to get creative. See if there is an opportunity to own a specific piece of a launch ...
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