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AMA: Lyra Health Group Product Marketing Manager, Arianna Schatzki-McClain on Scaling a Product Marketing Team
November 30 @ 10:00AM PST
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Lyra Health Group Product Marketing Manager, Arianna Schatzki-McClain on Scaling a Product Marketing Team
Top Questions
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • November 30
As a PMM, Sales is a main stakeholder that we help support. You can think of them as a "buyer" or consumer of your work so many of the same tactics and best practices that you use to roll out communications externally can be used internally. I'll also note that I have worked with many amazing ena......Read More
560 Views
3 requests
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • November 29
It depends on a few different factors: * How big is the PMM team? * How are other teams (sales and product) organized? * What are the most important business needs and priorities? * What are your team members good at (if they have already been hired)? Something else to consider is how you......Read More
547 Views
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Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • November 30
Congrats on growing the team! In a two person team, you have to look at the top priorities, where you can have the biggest impact (where you are uniquely needed the most), and where each of you are strong and excited to grow. You are in the fortunate position to consider what elements of PMM you ......Read More
649 Views
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Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • November 29
Top questions depend a bit on the role since I always try to make sure each question is evaluating a specific competency tied to that job. (More on this below). That being said - here are a few questions I find useful a lot of time when hiring PMMs. * What can product marketing contribute to ......Read More
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3 requests
How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?
Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • November 30
This is a challenge at all size organizations, but certainly hard on small PMM teams. Depending on the larger picture items you are talking about, you may need a lot of time or maybe it requires less. Regardless, this type of work requires focus. Here are some considerations I've found useful: ......Read More
424 Views
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What advise would you give a junior PMM who has minimal GTM experience interviewing for PMM roles?
I want more GTM experience and my current company doesn't have many new launches
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • November 30
If you don't have the opportunity to manage an entire new product launch, you'll have to get creative. See if there is an opportunity to own a specific piece of a launch someone else is managing or even manage a smaller feature launch. I'd also look for opportunities work with the product team, e......Read More
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