I strongly believe that every GTM strategy should start with researching and understanding the market, competitive, and buyer/prospect needs. Above, I mentioned more details about what types of data might be interesting to look at for verticle prioritization, but this list can also apply here. Combining market and more internal business data together helps inform your business case, which ideally happens and comes together before a decision is made to prioritize an offering onto the roadmap. If for whatever reason the business case step was skipped early on or not fully completed, you can still complete it. Better surface potential risks/opportunities before launch than wait and learn after the fact.
Beyond starting with research, I recommend spending some time establishing a structure and plan to set yourself, your team, and your company up for a successful launch. This probably includes:
- Identifying your key stakeholders and hosting a kickoff
- Aligning on a framework/process with clear stage-gates
- Decide how you want to communicate and share updates, will you meet weekly, bi-weekly? Is there a slack channel or will you use email?
- Set goals and decide how you will track progress as a team
- Align on who is the final decision maker on key decisions, who is responsible for each GTM task, who is contributing and pitching in, and who needs to stay informed. Often times the "informed" group may be executives so consider how you will share updates with your executive team.