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Arianna Schatzki-Mcclain

Arianna Schatzki-Mcclain

Group Manager, Product Marketing, Lyra Health

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Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
I strongly believe that every GTM strategy should start with researching and understanding the market, competitive, and buyer/prospect needs. Above, I mentioned more details about what types of data might be interesting to look at for verticle prioritization, but this list can also apply here. Co......Read More
6129 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
There are different motivations for launching products. For example, beyond solving a buyer problem a company could launch a product to expand TAM, retain customers, or differentiate from competitors. Based on this business objective you should determine specific goals and KPIs to ensure you are ......Read More
1392 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
Across B2B and B2C companies, one of the biggest influencers in a buying decision is a happy customer. Think about it, when you go to buy something that matters to you, how often do you ask a friend who's used the product how they like it, or look for peer reviews online from trusted sources?  ......Read More
1100 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingNovember 29
If you don't have the opportunity to manage an entire new product launch, you'll have to get creative. See if there is an opportunity to own a specific piece of a launch someone else is managing or even manage a smaller feature launch. I'd also look for opportunities work with the product team, e......Read More
977 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingNovember 29
Top questions depend a bit on the role since I always try to make sure each question is evaluating a specific competency tied to that job. (More on this below). That being said - here are a few questions I find useful a lot of time when hiring PMMs.  *  What can product marketing contribute to ......Read More
908 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
Market research is near and dear to my heart and at the core of any strong product and go-to-market plan. I have many examples of how you can use research to inform vertical strategy, but my first tip is to just get started. If you are on a small but mighty PMM team (or perhaps you're the only PM......Read More
729 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingNovember 29
Congrats on growing the team! In a two person team, you have to look at the top priorities, where you can have the biggest impact (where you are uniquely needed the most), and where each of you are strong and excited to grow. You are in the fortunate position to consider what elements of PMM you ......Read More
648 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
Almost every launch has something unexpected arise not matter how much you plan. To me, the riskiest items are the ones that might be harder to change or adjust post-launch. 1. Making sure there is product market fit is make or break. By that I mean, the buyer you've identified has a clear ......Read More
624 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingNovember 29
As a PMM, Sales is a main stakeholder that we help support. You can think of them as a "buyer" or consumer of your work so many of the same tactics and best practices that you use to roll out communications externally can be used internally. I'll also note that I have worked with many amazing ena......Read More
560 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
The product launch cycle and how PMM collaborates with others throughout this process can look different at every organization. In my experience, PMM is involved early when the roadmap is being created to provide insight on market opportunity, build business cases to inform prioritization, and re......Read More
558 Views
Credentials & Highlights
Group Manager, Product Marketing at Lyra Health
Top Product Marketing Mentor List
Lives In San Francisco, California
Knows About Vertical Product Marketing, B2B Product Marketing KPI's, Pricing and Packaging, Marke......more