Arianna Schatzki-Mcclain

I strongly believe that every GTM strategy should start with researching and understanding the market, competitive, and buyer/prospect needs. Above, I mentioned more deta...

There are different motivations for launching products. For example, beyond solving a buyer problem a company could launch a product to expand TAM, retain customers, or d...

Top questions depend a bit on the role since I always try to make sure each question is evaluating a specific competency tied to that job. (More on this below). That bein...

Across B2B and B2C companies, one of the biggest influencers in a buying decision is a happy customer. Think about it, when you go to buy something that matters to you, h...

Market research is near and dear to my heart and at the core of any strong product and go-to-market plan. I have many examples of how you can use research to inform verti...

If you don't have the opportunity to manage an entire new product launch, you'll have to get creative. See if there is an opportunity to own a specific piece of a launch ...

Almost every launch has something unexpected arise not matter how much you plan. To me, the riskiest items are the ones that might be harder to change or adjust post-laun...

The framework itself for a global product launch doesn't differ from the standard, but the strategy for rollout will very much depend on what you are selling and how your...

The product launch cycle and how PMM collaborates with others throughout this process can look different at every organization. In my experience, PMM is involved early wh...

It depends on a few different factors: How big is the PMM team? How are other teams (sales and product) organized? What are the most important business needs and prior...