AMA: ManyChat Former Sr. Director Product Marketing and Content, Anna Wiggins on Influencing the Product Roadmap

ManyChat’s Marketing team is composed of Product Marketing, Content, Channel, and Events & Community teams. Product Marketing sits within the Marketing org and we al...

Based on this question, I’m going to assume that your company doesn’t have a research function and that the account team holds the key to contacting customers. My first p...

Since ManyChat is a younger company, we don’t yet have a lot of product lines that merit the traditional squad PM <> PMM structure. Today the Product Marketing team...

The first thing I would recommend is to understand your company’s definition and expectations for Product Marketing. Be prepared that it may be a narrow definition and as...

This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs....

It’s really important to understand your product’s team development process. How is the Product team structured and why? What and when are their sprint cycles. How do new...

I’m glad you are asking this question because this is exactly the right mindset you should have in a young Product Marketing org to avoid becoming solely a GTM service fu...

I answer a similar question further on, but at a high level a great way to preview the roadmap is part of annual or quarterly account health checks. In the past I’ve had ...

This would depend on your goals. Do you want to share the roadmap to get feedback or do you want to share the roadmap to give customers insight into your vision and upcom...

I would start by understanding why it’s not seen as a priority - does this feature align with your overall product strategy? Perhaps this is an area that the company has ...

I’m going to assume that by data you mean customer research. In general, it’s difficult to drive a roadmap or any type of strategy without insights. However you don’t alw...

This question becomes more about how you can influence your PM vs. the roadmap yourself. Without knowing your history or the nature of your relationship I would advise fo...

Great question and tough but interesting situation. Ideally this research is not coming in right before launch and you have time to adjust. I would want to understand if ...

I think this question is relevant for all of us across all teams right now. And to be honest, I don’t have a good answer because in a lot of ways we are all still figurin...

This depends on the nature of the conversation but in general our Product team expects us to come to the table with an educated, data based POV on how to approach a strat...

This goes back to your goals for running the alpha/beta and what kind of information you want to gather. In general I look for honest feedback on some of the following th...

As a rule, I like to work with existing tools the Product team uses to avoid adding overhead to their day. To communicate and collaborate we use the usual suspects: Slack...